Todd Sitrin is SVP and General Manager for EA’s Competitive Gaming Division. Based in Redwood City, California, he leads EA’s competitive gaming business driving both player and spectator engagement across EA’s videogames, with the mission to make competitive gaming more accessible and mass market. From 2012-2015, Todd led the Global Marketing and the Product Marketing Organizations responsible for franchise and brand marketing, communications, analytics, consumer insights, advertising and media for all console, PC, and mobile games at EA. Prior to this, he was Group VP of Global Marketing, based in Orlando, Florida, responsible for the Marketing of the EA SPORTS brand and all sports franchises.
Todd is a 23-year veteran of the video game industry and has held Marketing and Business Development positions at Mattel Interactive, The Learning Company, The 3DO Company, and Broderbund. Todd began his career as an engineer and holds both a Masters and Bachelors of Science from Stanford University.