Executive Director, Sports Brand Marketing
As executive director of Partnership Marketing for Comcast, Matt Lederer leads the development of strategies to leverage Comcast’s numerous partnerships to enhance and promote the Xfinity brand. He is charged with forging new partnerships across sports, music, eSports and entertainment properties and maximizing Comcast’s national and regional sponsorship investments.
Matt spearheaded some of the company’s largest sports partnerships to date including the entitlement sponsorship of the new NASCAR Xfinity Series and the official entertainment sponsor of NASCAR, which went into effect in 2015. Most recently, he lead Comcast’s efforts into eGaming by securing official Xfinity brand sponsorships with ESL, the world’s largest esports company, and Evil Geniuses (EG), the most successful esports organization. In addition, Matt lead Comcast partnership of the Taylor Swift 1989 World Tour and is currently leading the brand’s partnership of the the Katy Perry Witness the Tour.
Matt has more than 15 years of experience in sports and brand marketing for FORTUNE 500 brands including Nextel and Sprint. He holds a Bachelor of Science degree from State University of New York at Geneseo College and resides in the Philadelphia area with his wife and two children.