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John Lewicki

Head of Global Alliances
McDonald's Corporation

John Lewicki is the Head of Global Alliance Marketing for McDonald’s. He has been involved in sports and alliance marketing for the past 20 years as both a client and agency representative. For the past 14 years, he has been leading McDonald’s alliance marketing department, where his responsibilities include outlining the company’s strategic direction and negotiating, implementing and managing its alliance portfolio globally, nationally and regionally. McDonald’s current alliance relationships include the Olympics, World Cup, Euro Cup, McDonald’s All-American Basketball, U.S. Soccer, NHL, NFL, Chip Ganassi Motorsports, Julie Foudy Leadership Academies, the University of Notre Dame athletics.