Jason Langwell has spent his career building sponsorship, experiential and content marketing programs for some of the biggest brands in the world throughout the sports, entertainment and lifestyle marketing industries. Over the years, Jason has advised clients such as General Motors, Verizon, Heineken, Dos Equis and Quicken Loans to create memorable and measurable experiences that connect these brands with fans. He spent the first 15 years of his career building and managing marketing services agencies and business units throughout the Interpublic Group agency network.
A two-time Collegiate All-American golfer, Jason’s IPG career started in the golf business, where he led the world’s largest amateur golf tournament. He was then recruited to head the world’s largest single client sponsorship and experiential agency, R*Works, purpose-built to service the $200MM annual sponsorship spend of General Motors. His career at publicly-held agencies concluded at Hill Holliday Networks, where he led Verizon’s sports marketing business, with a focus on the brand’s groundbreaking NFL sponsorship.
Today, Jason works at Intersport, a Chicago-based marketing and media agency, where he runs the Sponsorship Consulting, Experiential and B2B Hospitality practices.