Greg Via has been the Global Head of Sports and Entertainment Marketing, The Gillette Company since 2007. He is responsible for the Gillette’s involvement in the global sports market place. Currently he manages the global partnership with FC Barcelona and Gillette’s football players, including Neymar Jr, Thomas Müller and Antoine Griezmann.
Greg also works with the Gillette North American leadership to leverage Gillette’s involvement with the NFL, NASCAR, WWE and MLB. He is also a member of the P&G Olympic core team that works to activate P&G and its family of brands on a Global Olympic platform.
Formerly, Greg was the Vice President, Alliance and Licensing at New Era Cap. Prior, he was the Vice President, Worldwide Corporate Sponsorship, Motorola and the Director of Worldwide Sports Marketing, Gatorade.
He was the track coach at LSU and the University of Tennessee. Greg is a native of Clifton Forge, Virginia and a graduate of Bridgewater College and the University of Tennessee. He resides in Boston with his wife Vicki.