Brooks Boyer enters his 14th season with the White Sox in 2017, overseeing various aspects of the organization’s marketing, revenue generation, in-park entertainment and business development.
During Boyer’s tenure, the White Sox set a franchise-record attendance. He oversaw an operations staff that established popular theme days, including: the historic “blackout game” in 2008, the 10-year anniversary reunion weekend for the 2005 World Series team and the retirement of Paul Konerko’s No. 14. Boyer oversees annual advertising/branding campaigns and facilitates the relationships with WGN-TV, CSN Chicago and Spanish-language radio partner, WRTO 1200 AM Univision America. He helped finalize a multiyear broadcast deal with Cumulus Media, making WLS-AM 890 the flagship radio station for both the White Sox and Bulls. Boyer also secured the multiyear sponsorship agreement with naming rights partner Guaranteed Rate for Guaranteed Rate Field and Guaranteed Rate Club as well as naming rights for various in-park branded attractions.
He serves as marketing liaison to Major League Baseball and sits on MLB’s Commissioner’s Ticketing Review Committee as well as on boards for Camelback Ranch-Glendale, the Bulls/Sox Training Academy and Chicago White Sox Charities. Boyer is also a co-founder of Silver Chalice Ventures (SCV), a White Sox-owned digital media company featuring 120 Sports, Campus Insiders and the ACC Digital Network. Prior to joining the White Sox, He spent 10 years with the Chicago Bulls, during which the franchise won three of its NBA titles.
Boyer is a 1994 graduate of Notre Dame, where he was a two-time captain of the basketball team; a graduate of the Kellstadt Graduate School of Business at DePaul; and an inductee into the Lumen Christi High School (Jackson, Mich.) Sports Hall of Fame. He and his wife, Julie, reside in Downers Grove with their six children.