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Blaise D'Sylva

Vice President
Media

Blaise has an extensive media and sponsorship background of more than 28 years spanning agency, client and media sales positions. Blaise joined Dr Pepper Snapple Group in 2014 as VP Media.  He is responsible for directing the national and local media planning and buying across the entire portfolio of brands including Dr Pepper, Snapple, 7UP, Canada Dry and Mott’s.  A key part of this includes the college football media sponsorships with ESPN, CBS and FOX Sports.
Before that, he was at Anheuser-Busch InBev in St. Louis where he was Vice President of Media, Sports and Entertainment Marketing.
Blaise was also at ESPN for six years, where he was senior director, sales manager based in Chicago responsible for selling the multi-media assets of ESPN to clients and agencies in the Midwest.
He started in the advertising business in the media department at Leo Burnett in Chicago.  His tenure included four international media assignments across his 17 years at Leo Burnett and Starcom MediaVest Group.
Blaise holds a bachelor's degree in communications and advertising from Washington State University, and a master's degree in communications and advertising from the University of Illinois.