Adam Zimmerman is in his first season with the Atlanta Braves and was named Vice President of Marketing in January, 2016.
His responsibilities include the management and strategy for all marketing and branding of the Braves, including leading consumer and digital marketing, community affairs and game entertainment for the team. Zimmerman also oversees the development of technology offerings for fans as well as the use of data analytics. Additionally, Zimmerman helps with the marketing strategy for The Battery Atlanta, the Braves new mixed-use development project adjacent to SunTrust Park.
Prior to the Braves, Zimmerman spent 18 years with CSE (formerly Career Sports and Entertainment), most recently as agency president, successfully generating new business, managing their existing portfolio an leading the award winning agency with cutting edge programs and fan engagement through technology. While at CSE, Zimmerman also crafted a partnership with MIT, and created CSE Evolve, an in-house lab to keep up on the latest technologies. Zimmerman has also taught a graduate class on sports business at the University of Georgia.
A native of Dunedin, Florida, Zimmerman is a graduate of the University of Florida and resides in Vinings, Georgia.