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Past Events
Tuesday, May 30

Pre-Game Reception Hosted by Umbel

Pre-Game Reception Hosted By

Ticket Pick-Up Opens

Gates Open

Evening at the Ballpark

Evening at the Ballpark Hosted by

Featured Interview at the Ballpark: Jerry Reinsdorf, Chairman, Chicago White Sox, Chicago Bulls & Silver Chalice

Moderator: Abe Madkour, Executive Editor, SportsBusiness Journal/Daily.

Meet and Greet

Boston Red Sox vs. Chicago White Sox

Wednesday, May 31

General Registration and Continental Breakfast

Welcome and Opening Remarks

Richard Weiss-Publisher, SportsBusiness Journal/Daily AND Charlie Besser-Founder, President & CEO, Intersport

Creating a Brand Voice that is Authentic - Nimble and Relevant

Since 1986, Adrienne Weiss, author of Brand Buzz: 3 Breakthrough Secrets to Building a Winning Brand, has developed award-winning brand strategies for companies in a multitude of industries. From Coca-Cola, McDonald’s and Build-A-Bear Workshop to Target, Five Below, Baskin-Robbins and Disney, Weiss and her team have created and re-imagined brands that have moved the meter on businesses all over the globe. In her address, Weiss will discuss how to engage consumers in meaningful conversations. She will provide insights into creating a brand voice that is authentic, nimble and always relevant — and speaks true in the ever-changing digital space.

Take Notice - The Coming of Age of Gen Z

This two-part session will kick-off with Northwestern University’s Medill School of Journalism Professor Candy Lee, who will provide an in-depth look at these technology natives who are on the cusp of becoming financial decision makers. She will share what motivates and inspires them and what brands must do to ensure maximum engagement with this resourceful and self-motivated demo.

Let's Talk - Gen Z and the Generational Divide

In the second part of this session, we’ll have an in-depth discussion with several Gen Zers as we attempt to view the world through their eyes: Sarah Musaali, a junior in Sports Management at DePaul University; Kelsey Horvath, a junior in Marketing at DePaul University; Cole Murphy, a sophomore in Sports Management at DePaul University; Lauren Crittenden, from the Class of 2019, School of Communication at Northwestern University; Garrett Jochnau, from the Class of 2019, Medill School of Journalism, Northwestern University; and Fredrick Bugyei, from the Class of 2019, Northwestern University. Moderator: Northwestern University's Medill School of Journalism Professor, Candy Lee; Audience Q&A Facilitator: Abe Madkour, Executive Editor, SportsBusiness Journal/Daily.

Networking Break

Social Media Intelligence: Sports and Fan Engagement

Part one of this two part session: Kyle Nelson, Chief Marketing Officer, MVPindex will provide an overview and share the latest social media intelligence on sports fan engagement.

Social Medias Continued Evolution in Sports Marketing and Fan Engagement

Part two of this session will be one-on-one interviews with top social media executives. We’ll ask them how they’re applying and leveraging themselves within the sports industry and what we can expect on the horizon. You’ll hear from: Kevin Cote, Head, Sports Partnership, Teams and Athletes, Facebook; Laura Froelich, Global Head, Sports Content Partnerships, Twitter; Brandon Gayle, Head, Global Sports Partnerships, Instagram. Moderators: Ross Nethery, Managing Editor, SportsBusiness Journal; Abe Madkour, Executive Editor, SportsBusiness Journal/Daily; Ben Fischer, Staff Writer, SportsBusiness Journal.

Networking Luncheon

Networking Luncheon Hosted by

Brand Showcase - Spalding

At the helm of Spalding’s global marketing and partnerships, Kenyatta Bynoe is completely transforming the brand from the ground up. In this session, Bynoe will share how she is building brand equity for the storied sporting goods company, forging an emotional connection with its audience. Q&A Moderator: Ross Nethery, Managing Editor, SportsBusiness Journal.

Mobile-First Sports Marketing

Panelists will discuss best practices for use of content and how mobile is changing the fan experience — both in-stadium and at home. You’ll hear from: Chris Burggraeve, Chairman, Seaters, & former Global Chief Marketing Officer, Anheuser-Busch InBev; Dave Cedrone, Senior Partner Strategic Services, Umbel; Michal Lorenc, Head, Industry, Ticketing and Live Events, Google; Ryan Luckey, Assistant Vice President, Corporate Sponsorships, AT&T. Moderator: Abe Madkour, Executive Editor, SportsBusiness Journal/Daily.

Brand Showcase - Dr Pepper

Dr Pepper has a long history with college football, but with the introduction of the College Football Playoff on ESPN in 2014, they have taken it to another level. Blaise D'Sylva, Vice President, Media, Dr Pepper Snapple Group, will share how they have delivered strong business results by leveraging the sponsorship through advertising, retail and other innovative tactics.

Networking Break

Networking Break Hosted by

Behind the Deal - Madison Square Garden and Anheuser-Busch InBev

Eelco van der Noll, Vice President, Experiential, Anheuser-Busch InBev; and Ron Skotarczak, Executive Vice President, Marketing Partnerships, Madison Square Garden Co., will discuss the multiyear renewal and expansion of their marketing partnership, including a joint concert series, hospitality space and collaboration on content platforms. Moderator: Abe Madkour, Executive Editor, SportsBusiness Daily/Journal.

Fireside Chat - Johnson Controls and Pro Football Hall of Fame

David Baker, President and CEO, Pro Football Hall of Fame; and Don Polite, Vice President, Brand and Corporate Marketing, Johnson Controls, will discuss the naming rights to the Hall of Fame Village, including the presenting sponsorship of the HOF's annual induction celebration, the “Official Smart City Partner” of the Hall of Fame Village, and title rights to a $120M VR attraction, the Johnson Controls Hall of Fame Experience. In addition, they will discuss the traditional marketing assets in the deal include intellectual property rights to the HOF's signature gold jackets, signage and hospitality. Moderator: Ben Fischer, Staff Writer, SportsBusiness Journal.

The Engaged Fan 2027

In this session, panelists will discuss how brands and their property partners are engaging fans on mobile, laptop, desktop and over-the-top. And we’ll look to the future and discuss how enabling technologies — such as AR, VR and social — will evolve and help enhance the fan experience. They’ll also share their thoughts on best practices for utilizing fan data. You’ll hear from: Greg Kirkorsky, Executive Vice President, Global Sales and Marketing, STATS; Jason Langwell, Executive Vice President, Sponsorship Consulting, Experiential and Hospitality Marketing, Intersport; Tom Wennerberg, Executive Vice President, Marketing, KeyBank; and Adam Zimmerman Vice President, Marketing, Atlanta Braves. Moderator: Abe Madkour, Executive Editor, SportsBusiness Journal/Daily.

Closing Remarks

In this session, panelists will discuss how brands and their property partners are engaging fans on mobile, laptop, desktop and over-the-top. And we’ll look to the future and discuss how enabling technologies — such as AR, VR and social — will evolve and help enhance the fan experience. They’ll also share their thoughts on best practices for utilizing fan data. You’ll hear from: Greg Kirkorsky, Executive Vice President, Global Sales and Marketing, STATS; Jason Langwell, Executive Vice President, Sponsorship Consulting, Experiential and Hospitality Marketing, Intersport; Tom Wennerberg, Executive Vice President, Marketing, KeyBank; and Adam Zimmerman Vice President, Marketing, Atlanta Braves. Moderator: Abe Madkour, Executive Editor, SportsBusiness Journal/Daily.

Networking Reception

Networking Reception Hosted by

After-Hours Networking Reception

After-Hours Networking Reception Hosted by
Thursday, June 01

Continental Breakfast

Opening Remarks

Featured Interview - Chase Carey - CEO and Executive Chairman - Formula One Group

In this interview, led by Intersport Founder, Chairman & CEO Charlie Besser, Carey will discuss, among other things, the massive brand re-introduction and proposition of F1 in North America.

Behind the Deal - Chicago White Sox and Guaranteed Rate

Scott Stephen, President, Online Division, Guaranteed Rate; and Brooks Boyer, Chief Marketing Officer, Chicago White Sox, will discuss the 13-year naming-rights agreement and the separate sponsorship agreement that includes various branding, promotional and hospitality benefits, along with joint marketing opportunities. And, of course, we’ll ask them about fan chatter on social media about the logo and park name. Moderator: Ben Fischer, Staff Writer, SportsBusiness Journal.

Fireside Chat: McDonald's & DDB

John Lewicki, Head of Global Alliances, McDonald's Corporation, and Dave Kissel, Global Business Lead, McDonald’s, DDB, will discuss sponsorship from a hyper-local, market, and international basis. They will also share their thoughts on how to maximize the agency and partner relationship in order to get the most out of each other. Moderator: Abe Madkour, Executive Editor, SportsBusiness Journal/Daily.

Networking Break

Networking Break Hosted by

Esports Overview - Mainstream Growth and Emerging Trends

To kick the session off, Joost van Dreunen, Owner & CEO, Super Data Research, will give us an inside look at the esports fan — what drives them? What devices and social platforms do they prefer? He’ll also address some of the latest industry moves, identify key esports events and share his thoughts on where the industry is headed.

Esports - The Appropriate Points of Entry and How Your Brand Can Evolve With The Sport

Those consulting with brands will share the various entry points in eSports for sponsors. They’ll discuss, from where they sit, the benefits and challenges, of sponsoring esports over traditional sports and how esports can move the needle for sponsors. You’ll hear from: Josh Cella, Head, Partnerships and Sales, Activision Blizzard Media Networks; Seth Ladetsky, Senior Vice President, Ad Sales, Turner Sports/ELEAGUE; Kurt Melcher, Executive Director, Esports, Intersport; Bill Young, Head, Strategic Partnerships and Sponsorships, Twitch. Moderator: Ben Fischer, Staff Writer, SportsBusiness Journal.

Brand Engagement Strategies in Esports

And, to round out the session, sponsors will discuss what to consider when evaluating esports as part of your brand’s strategy. They’ll discuss brand exposure and how it compares to that from a traditional sports sponsorship. And they’ll share ways to integrate into the sport and engage authentically. You’ll will hear from: Greg Via, Global Director, Sports Marketing, Gillette. Moderator: Ben Fischer, Staff Writer, SportsBusiness Journal.

Closing Remarks

Summit Concludes