Research and Ratings

More Than $1.5M In Gifts To Be Distributed During NCAA Conference Basketball Tourneys

Daily - 03/08/2011

More than $1.5M in gifts will be given to NCAA men's and women's basketball players by their conferences over the next few weeks as "rewards for the athletes' participation" in end-of-season tournaments, according to David Broughton of SPORTSBUSINESS JOURNAL. There are "more...

Overnight Nielsen Ratings From Weekend Sports Telecasts

Daily - 03/07/2011

Fox earned a 5.3 overnight Nielsen rating for the NASCAR Sprint Cup Kobalt Tools 500 from Las Vegas Motor Speedway on Sunday afternoon, up 29% from a 4.1 for the race last year, which aired up against the Vancouver Games. For the season to date, the Sprint Cup...

ESPN Remains In Over 100 Million U.S. Homes For Month Of March

Daily - 03/04/2011

ESPN remains in more than 100 million U.S. homes in March after topping the mark for the first time last month. With the exception of ESPN Classic, each sports cable net is seeing a gain in distribution compared to both last month and March of last year. The NCAA men's...

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Daily - 03/03/2011

Sports executives said Chevrolet is the auto brand that most effectively utilizes its sports sponsorship to increase brand recognition in the U.S., according to results from a Turnkey Sports poll taken in February. Thirty-Four percent of respondents listed Chevy first, followed by Ford (21%) and Kia (12%). The...

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Daily - 03/03/2011

Almost 16% Of Americans Accessed Sports Information On Mobile Devices Last Year

Daily - 03/02/2011

Consumers turned to their mobile devices in growing numbers and frequency throughout last year, according to data from measurement firm comScore. Text messaging led as the top mobile activity with 68% of U.S. mobile subscribers texting, while more than half of Americans took a photo with their mobile...

Back To The Future: Older Demo Returning To Movie Theaters

Daily - 03/01/2011

Over the last few months, "an older audience has made a startling reassertion of its multiplex power," according to Barnes & Cieply of the N.Y. TIMES. New data from media research firm GfK MRI indicates that "while the percentage of moviegoers in the older population remains relatively small,...

Overnight Nielsen Ratings From Broadcast TV Weekend Sports Telecasts

Daily - 02/28/2011

The chart below lists broadcast TV overnight Nielsen ratings from weekend sports telecasts ( THE DAILY ). TELECAST ...

Turnstile Tracker: NBA

Journal - 02/28/2011

Gatorade steady, Coors slips in latest survey

Journal - 02/28/2011

Two-thirds of avid NFL fans can correctly identify Gatorade as the league’s official sports drink, according to the results of a recent survey completed for SportsBusiness Journal by Turnkey Sports & Entertainment, as that relationship maintained its status as one of the more recognized corporate partnerships in sports. ...

First
<
…
120
121
122
123
124
125
126
127
128
129
>

SPONSORED CONTENT

Quote Of the day

I think our fans would like more, and we're probably in that same boat, but we're working with the powers that be with the league and all that stuff to get to where we could get.
-- Texans owner Cal McNair, on the team wanting to use more "H-Town Blue" in their new uniforms but being limited by the NFL and the Titans. HOUSTON CHRONICLE, 4/23.

PODCASTS

SBJ TV

PROPERTIES

Research and Ratings

More Than $1.5M In Gifts To Be Distributed During NCAA Conference Basketball Tourneys

Overnight Nielsen Ratings From Weekend Sports Telecasts

ESPN Remains In Over 100 Million U.S. Homes For Month Of March

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Poll: Chevrolet Most Effective Sports Sponsor Among Automakers

Almost 16% Of Americans Accessed Sports Information On Mobile Devices Last Year

Back To The Future: Older Demo Returning To Movie Theaters

Overnight Nielsen Ratings From Broadcast TV Weekend Sports Telecasts

Turnstile Tracker: NBA

Gatorade steady, Coors slips in latest survey

SBJ Morning Buzzcast: April 24, 2024

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

SBJ I Factor: Molly Mazzolini

Sports Media Podcast April 24 Whos Up Whos Down

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

Sports Media Podcast March 27 2024