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Power Players

Power Players: MarketPryce

Journal - 06/19/2023
MarketPryce CEO Jason Bergman has made tapping into the full marketing potential of Gen Z athletes the mission of MarketPryce, the marketplace he co-founded with Shehryar Khan. Their marketplace has introduced athletes to brands such as Allbirds, Hims and Walmart, while also educating...

Power Players: Pringles

Journal - 06/19/2023
Pringles The man on the can has some company now. That’s how Pringles views it. The chips are best known for their unique container and the man with the fancy mustache whose face adorns the can. Look around college basketball and there are...

Power Players: The Brandr Group

Journal - 06/19/2023
The Brandr Group This Wesley Haynes-led agency has specialized in group licensing since its inception, partnering with schools large and small to unite brands with college athletes. That has resulted in group licensing programs with Feeding America and Wheels Up (with The Grove...

Power Players: Advance NIL

Journal - 06/19/2023
Advance NIL Co-founder and managing partner Courtney Altemus was on the scene early in the NIL era, helping schools understand the changes that were certain to come with the evolving landscape. Altemus and Luke Fedlam, also co-founder and managing partner, have made consulting...

Power Players: Heitner Legal

Journal - 06/19/2023
Heitner Legal From the time Darren Heitner assisted Florida Rep. Chip LaMarca in 2019 with the development of a legislative agenda on name, image and likness marketing to when he helped introduce the world to the Cavinder twins, the Florida-based attorney has been...

Power Players: Spyre Sports Group

Journal - 06/19/2023
Spyre Sports Group Co-founders Hunter Baddour and James Clawson were among the first ones out of the gate with the collective concept. They launched their business in September 2020, and they’ve been among the most aggressive in the NIL space during that time....

Power Players: WWE

Journal - 06/19/2023
WWE One of the most innovative NIL programs was created by WWE, which has signed close to 50 college athletes for its Next in Line initiative. WWE’s athletes are both male and female and come from a variety of sports. The worldwide entertainment...

Power Players: JTM Sports

Journal - 06/19/2023
JTM Sports Perhaps the youngest duo in athlete representation has developed an agency that’s become a prominent player in the NIL space. Jackson Zager and Tommy Thomsen, both former quarterbacks at IMG Academy, have become certified sports agents in several states even though...

Power Players: Crimson and Cream Collective

Journal - 06/19/2023
Crimson and Cream Collective This University of Oklahoma collective was one of the first established and managed by SANIL and among the first to sign a teamwide deal with every football athlete, including a four-figure base for each scholarship player. The collective also...

Power Players: Athliance

Journal - 06/19/2023
Athliance South Florida-based attorney Peter Schoenthal launched his firm with an emphasis on NIL solutions for the rapidly changing athlete compensation space. Through its software platforms and app, Athliance has transformed into a consultancy with an expertise on athletes, athletic departments, agents, collectives...
Quote Of the day

I know one thing: If they did a Grand Prix here, you would sell out because people have turned up today, and this is just a demonstration.

-- Former F1 driver David Coulthard, on the idea of having an F1 race in D.C. following the crowd at a Red Bull Showrun event over the weekend. WASHINGTON TIMES, 4/20.
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