Power Players

Power Players: Accelerate Sports Ventures

Journal - 06/19/2023

Accelerate Sports Ventures Former Learfield/IMG College executive Doug Fillis launched Accelerate with the start of the NIL era and has become a trusted consultant for schools such as Boston College, N.C. State, Utah and Delaware, as well as hundreds of junior colleges and high schools....

Power Players: Powerade

Journal - 06/19/2023

Powerade Coca-Cola and its isotonic brand, Powerade, have been fixtures at the Final Four for nearly two decades. Through its NCAA partnership, Powerade has owned the sidelines during March Madness. But this year, Powerade sought another way to expand its brand presence in March...

Power Players: NBC Sports Athlete Direct

Journal - 06/19/2023

NBC Sports Athlete Direct The network formed this NIL extension of its business last year with Damon Phillips, senior vice president of strategic initiatives, taking the lead. The idea is to introduce high-achieving athletes to brands, sponsors and advertisers that typically use...

Power Players: John Ruiz

Journal - 06/19/2023

John Ruiz The University of Miami booster, through his company LifeWallet, has been instrumental in driving funds to Hurricanes athletes, most notably in men’s basketball, where Ruiz helped provide resources for the Final Four men’s basketball team. Ruiz became a lightning rod for...

Power Players: Athletes First

Journal - 06/19/2023

Athletes First This full-service management firm, which has been best known for its collection of NFL talent, developed an in-house collegiate partnerships division when NIL went into effect to maximize the marketing opportunities for its college athletes across a broad range of brands. Most...

Power Players: INFLCR

Journal - 06/19/2023

INFLCR Jim Cavale’s Birmingham-based shop opened in 2017, and was sold two years later to Teamworks, another sports technology heavyweight in the college space. Cavale has led INFLCR’s growth into a leading software firm for athlete brand-building and NIL management with its app...

Power Players: Raymond Representation

Journal - 06/19/2023

Raymond Representation Founder Michael Raymond, COO Brandon Egozi and Head of NIL Miggie Suarez have teamed up to form an agency that specializes in NIL, influencers and talent management based on endorsements, partnerships and sponsorships. They have negotiated deals with prominent brands in...

Power Players: NOCAP Sports

Journal - 06/19/2023

NOCAP Sports The marketplace was founded in 2020 by Nicholas Lord, Stan Golubtsov and Casey Floyd, creating a tech-enabled athlete marketing provider that helps brands and agencies navigate the complicated NIL landscape. The company’s core focus is on creating athlete activations and tapping into...

Power Players: Raising Cane’s

Journal - 06/19/2023

Raising Cane’s The Louisiana-based fast food joint that’s popular in college towns has assembled an all-star cast of college athletes to endorse the chain, which has expanded beyond the Southeast. Several LSU women’s basketball players, fresh off their national championship run, have deals with...

Power Players: Boost Mobile

Journal - 06/19/2023

Boost Mobile Boost has been on the scene ever since NIL deals were hatched on July 1, 2021. It was in the early morning hours of that day when the Cavinder twins arrived in Times Square and promoted Boost Mobile. Team Boost is...

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Power Players

Power Players: Accelerate Sports Ventures

Power Players: Powerade

Power Players: NBC Sports Athlete Direct

Power Players: John Ruiz

Power Players: Athletes First

Power Players: INFLCR

Power Players: Raymond Representation

Power Players: NOCAP Sports

Power Players: Raising Cane’s

Power Players: Boost Mobile

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