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Idea Innovators

PLL's Paul Rabil Shares How League Weathered Pandemic

Premier Lacrosse League co-Founder Paul Rabil  reminisced on the league's return to play amid the pandemic during SBJ and Leaders' Media Innovators virtual series, saying that being a true single entity status league allowed them “to think critically, act quickly, get approval from our board, and go out...

ESPN's Omar Raja Closely Watching Evolution Of Gaming Content

ESPN's  Omar Raja  believes gaming content, especially with athletes, will be the “thing to watch” in social media next year. Raja, speaking during SBJ and Leaders' Media Innovators virtual series, said the “lifestyle aspect” inherent to videogame streaming makes athletes more relatable and engaging to fans. Raja...

Sports TV Advertisers Not Deterred By Current Political Climate

Walt Disney Company President of Advertising Sales & Partnerships Rita Ferro  discussed the current environment around advertising in sports yesterday during SBJ and Leaders' Media Innovators virtual series. Ferro addressed the potential impact the election could have on advertising: “Ultimately, people look at sports, and advertisers...

Proskauer's Rob Freeman Bullish On Future Of Sports Media Rights

Proskauer partner and Technology, Media & Telecommunications Group co-Head Rob Freeman yesterday during SBJ and Leaders' Media Innovators virtual series said he is "bullish on sports media rights” and believes the industry will “continue to see major, major transactions struck” regarding rights deals. Freeman said, “We're...

MLB's Marinak Discusses Strategy For Drawing Younger Fans

With MLB’s attendance plans still unclear for next season, the league faces a delicate balancing act of drawing in younger fans with technology while still keeping its older demographic engaged. Speaking during SBJ and Leaders' Media Innovators virtual series, MLB Chief Operations & Strategy Officer Chris Marinak ...