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Game Changers

Game Changers: Interviewing

Game Changers 2023: If you could eliminate one question from the interview process forever, it would be … Deana Barnes “What are your weaknesses?” Kay Bradley “What are your salary expectations?” The onus should reside...

Melissa Harper — Good Sports

The co-founders of a nonprofit that has secured nearly $100 million in free equipment for youth sports organizations across the U.S. still vividly recall the donation that got them started 20 years ago. Melissa Harper and Christy Keswick were deep into a two-hour...

Game Changers: Advice

Game Changers 2023: What advice would you give to a young person looking to work in sports business? Deana Barnes Work hard, don’t cut any corners and find your passion. Kay Bradley Hone a skill....

Keia Clarke — New York Liberty

The New York Liberty is a model WNBA franchise again — partly due to a thesis paper. Liberty CEO Keia Clarke was an NYU grad student two decades ago, immersed in the nuances of marketing, looking to complete her master’s degree with a...

Julie Yoo — Fanatics

Julie Yoo was only a few days into her role as the first hire in the mergers and acquisitions group at Fanatics when the company started down the road to purchase Topps, the iconic trading card brand. Two months after locking up exclusive...

Danielle Lazor — Aramark

Danielle Lazor oversees a $400 million food and beverage portfolio and a $150 million retail and merchandise portfolio for Aramark Sports + Entertainment. Based in Phoenix, Lazor has been the executive leader for several Super Bowls, five NFL Drafts and the U.S. Open Tennis Championships, and...

Marlene Nations — Hollywood Park

The morning after Taylor Swift wrapped up six nights in a row at SoFi Stadium, Marlene Nations was reading through thank-you notes from friends who enjoyed the shows. One text message said “This was my daughter’s Woodstock moment.” Nations said: “It hit me:...