Game Changers

What sports business story are you watching most closely in the next 12 months?

Journal - 09/10/2018

Portia Archer: Working in the direct-to-consumer world, the growth of cord-free consumers is a story I continue to keep my eye on. Reading opinions, stories and analysis and comparing it to experiences we’ve observed with NBC Sports and NBC Sports Gold, is a great way...

Carrie Brzezinski-Hsu, ESPN

Journal - 09/10/2018

ESPN’s Carrie Brzezinski-Hsu was on Amtrak heading from Washington, D.C., to New York in 2011 when she started chatting with a man seated next to her who looked to be about 80 years old. Brzezinski-Hsu did not recognize the man at the time. Shortly...

Diane Karle, Wine By Design

Journal - 09/10/2018

In 2004, Diane Karle took note of what was happening in the wine space: The wine auction market was on fire, wine bars were popping up everywhere and large companies were using expensive wines as a form of entertainment for clients. Three...

Portia Archer, NBC Sports Group

Journal - 09/10/2018

Portia Archer sees her role at NBC Sports Group as being an advocate for the video streaming market, particularly at a traditional media company like NBC. “Direct-to-consumer is a new way of business and a new line of business within the company,” she...

Game Changers: Class of 2018

Journal - 08/06/2018

Thirty-five women in leadership roles for a wide range of sports business — from teams and leagues, to media and agencies, to sponsors and events — have been selected for recognition next month as part of Sports Business Journal/Daily’s eighth annual class of Game Changers. They will be...

Faces and Places — Game Changers

Journal - 09/18/2017

They are...

Marketing Vet Wendy Clark Reflects On Her Career, Details Work-Life Balance

Daily - 09/15/2017

DDB North America CEO Wendy Clark sat down for an expansive one-on-one interview with PCG Sportsdesk co-Founder & Partner Eric Fernandez at the ’17 Game Changers Conference in N.Y. Clark, a marketing veteran whose career includes stops at AT&T, Coca-Cola North America and GSD&M, recalled moments and...

Super Bowl Ad Sales Going "Very Well" For NBC, PyeongChang Pacing Ahead Of Sochi

Daily - 09/15/2017

Super Bowl ad sales are going “very, very well,” said NBCUniversal Chair of Ad Sales & Client Partnerships Linda Yaccarino during an interview at the '17 Game Changers conference in N.Y. She added that the recent upfront “was the best in company history.” Beyond just the Super...

Female Trailblazers Justine Siegal, Lauren Holtkamp Discuss Career Paths

Daily - 09/15/2017

Justine Siegal and Lauren Holtkamp , two of the biggest female trailblazers in sports in recent years, discussed their career paths and challenges with SI's Maggie Gray at the ’17 Game Changers Conference in N.Y. Siegal, the first woman to coach for a major league organization...

Elizabeth O’Brien, IBM

Journal - 09/11/2017

Photo by: CANDY KENNEDY E lizabeth O’Brien applies IBM’s broad range of technology services to solve the business needs of her sports clients. Elizabeth O’Brien ...

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Game Changers

What sports business story are you watching most closely in the next 12 months?

Carrie Brzezinski-Hsu, ESPN

Diane Karle, Wine By Design

Portia Archer, NBC Sports Group

Game Changers: Class of 2018

Faces and Places — Game Changers

Marketing Vet Wendy Clark Reflects On Her Career, Details Work-Life Balance

Super Bowl Ad Sales Going "Very Well" For NBC, PyeongChang Pacing Ahead Of Sochi

Female Trailblazers Justine Siegal, Lauren Holtkamp Discuss Career Paths

Elizabeth O’Brien, IBM

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