Opinion

Outside-the-box thinking is needed to gain Super Bowl earned media

Unpacks Newsletter - 01/22/2024

Super Bowl coverage has changed dramatically over the past few years, as media watchers know. No longer is the tired tactic of hiring a former football player and offering him for media interviews a sure way for PR people to obtain a major media hit. (More on this...

Collegiate forum illustrated sense of pessimism within industry

Journal - 01/22/2024

The recent SBJ Intercollegiate Athletics Forum took place in Las Vegas, gathering luminaries, gatekeepers, and conference commissioners of college athletics. The event was orchestrated flawlessly, like all SBJ conferences, yet fell short of expectations, mainly due to a pervasive sense of pessimism. The absence of groundbreaking ideas coupled with...

Madkour: NCAA leaders refine NIL pitch to Congress

Journal - 01/22/2024

University of Georgia President Jere Morehead has seen a lot of changes in college sports during his more than 35 years on campus, including the last 11 years as president in Athens, Ga. But he doesn’t hesitate when asked about the biggest change he’s seen...

Hot start for PWHL backed up with timeline, strength of structure

Journal - 01/22/2024

It’s hard to imagine a more impressive launch for the Professional Women’s Hockey League. On New Year’s Day, in the league’s inaugural game, Toronto hosted New York at a sold-out Mattamy Athletic Centre and reached 2.9 million Canadian television viewers. The league’s second game featured Montreal at...

Wild, Wild West? NIL means little to most college athletes

Unpacks Newsletter - 01/18/2024

At the 2022 CSRI Conference on College Sport in Columbia, S.C., Dr. Ellen Staurowsky was honored as the recipient of the Sonny & Pam Vaccaro Impact award for her lifelong effort and impact as a collegiate athlete activist. In her acceptance speech, she noted that while NIL was a...

A deeper dive into the soaring allure of sports podcasts for advertisers

Unpacks Newsletter - 01/17/2024

In the fast-evolving landscape of advertising, sports podcasts are emerging as a powerhouse, outperforming their peers. According to a recent report by the IAB, U.S. advertising spend within podcasting saw an impressive $114 million year-on-year growth. Notably, the sports category claimed a significant share, constituting 15% of advertising...

How sports brands can navigate generative AI and language models

Unpacks Newsletter - 01/16/2024

Over the past year, the rise of generative artificial intelligence (Gen AI) and large language models (LLMs) like ChatGPT has sent shock waves through the content and brand-marketing landscape. Gen AI, while disruptive, also has the capability to harm brand reputation if not utilized correctly. Sports organizations must consider...

Cartoon: For periodic podcast relief

Journal - 01/15/2024

Madkour: The solitary existence of a startup founder

Journal - 01/15/2024

“The journey of an early-stage startup founder is the hardest. It can be lonely. You are answering to people. You’re hiring. You’re firing. You are beholden to the capital markets. It can be more difficult to raise money in certain times. It can be easier when...

Power of D2C apps is transforming live sports experience

Unpacks Newsletter - 01/11/2024

The pulse of sports entertainment resonates through the deep connection between fans and their teams. This bond has reached new heights in the digital age through the rise of direct-to-consumer (D2C) streaming apps. D2C apps are transforming how millions of passionate fans engage with live sports, breaking down barriers...

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Quote Of the day

I think our fans would like more, and we're probably in that same boat, but we're working with the powers that be with the league and all that stuff to get to where we could get.
-- Texans owner Cal McNair, on the team wanting to use more "H-Town Blue" in their new uniforms but being limited by the NFL and the Titans. HOUSTON CHRONICLE, 4/23.

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Opinion

Outside-the-box thinking is needed to gain Super Bowl earned media

Collegiate forum illustrated sense of pessimism within industry

Madkour: NCAA leaders refine NIL pitch to Congress

Hot start for PWHL backed up with timeline, strength of structure

Wild, Wild West? NIL means little to most college athletes

A deeper dive into the soaring allure of sports podcasts for advertisers

How sports brands can navigate generative AI and language models

Cartoon: For periodic podcast relief

Madkour: The solitary existence of a startup founder

Power of D2C apps is transforming live sports experience

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