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Opinion

NBA’s new outreach isn’t business as usual

“This is not about virtue. This is not about public relations. This is not about business.” Those are the words of NBA Commissioner David Stern at the inaugural Sports & Social Responsibility Executive Forum presented by Street & Smith’s Sports Group last week in New York. They...

Reconsider treating hockey as major sport

In the past year, while the NHL was on strike, SportsBusiness Journal and much of the rest of the media gave hockey and the NHL almost as much space as if the 2004-05 season had been played on the ice instead of in negotiating sessions. A certain...

Major League Baseball enters October on a roll

It’s understandable if executives at Major League Baseball are filled with a sense of satisfaction. The league ended its season with tight playoff races and forged into the postseason with a number of major market teams ready to own October. The lords of the game, despite being hounded...