Menu

Olympics

USA Fencing adds two more sponsors ahead of Paris

USA Fencing has inked new official sponsorship deals with wellness/sleep supplement brand Beam and Rain Pure Mountain Spring Water. Rain will supply its sustainable aluminum bottles of natural spring water and receive signage and branding inventory at major USA Fencing events. The deal is Rain’s second with an NGB...

Team Great Britain inks new deal with TikTok

Britain's Olympics team has signed a sponsorship deal with TikTok "to help grow its athletes' online influence" as strict Olympic rules on digital advertising "are set to be loosened" for this year's Paris Games. Team GB said having TikTok as an official partner "would help their athletes to connect...

Sens. concerned with SafeSport, reach out to NGBs

Two U.S. senators are "concerned the U.S. Center for SafeSport is not doing the job Congress intended it to" and are now "asking sports governing bodies to answer a series of questions that could determine whether federal lawmakers step in again." Sens.  Marsha Blackburn (R-Tenn.) and Gary...