Marketing and Sponsorship

Simone Biles stars in new Powerade ad as part of brand's Olympics campaign

Daily - 04/12/2024 | Daily - 04/12/2024

Olympic gold medalist Simone Biles is featured in a new Powerade ad kicking off the brand's Paris Games plan, which includes a "creative campaign featuring a team of international athletes, an Olympic Village activation and a limited-edition new product, Powerade Gold,” according to Jon Springer of AD AGE. The...

Puma assembles roster for first global campaign in a decade

Daily - 04/11/2024

Puma kicked off its “first global marketing campaign in more than 10 years -- and the biggest in its 75-year history” -- ahead of the Paris Games, according to Alex Wynne of WOMEN’S WEAR DAILY. The brand is building on its “Forever. Faster.” tag line introduced a...

Marketplace Roundup

Daily - 04/11/2024

In Columbia, Chris Trainor reported Under Armour’s Curry Brand is “running 10 digital billboards across Columbia” for the next week recognizing the South Carolina women’s basketball G MiLaysia Fulwiley. Earlier this year, Fulwiley became the first college athlete to partner directly with the Curry Brand in an...

Zhang, Spieth to star in AT&T ads during Masters Week

Daily - 04/11/2024

AT&T this week during the Masters is debuting its “Connecting Changes Everything” ads as the campaign “showcases AT&T’s existing tech advancements and introduces new ones with star-studded spots” featuring golfers Rose Zhang and Jordan Spieth along with actor Ben Stiller, according to Sabrina Sanchez of AD AGE. The...

USA Swimming unveils national team kits for Paris

Morning Buzz - 04/11/2024

USA Swimming and TYR the NGB’s exclusive since 2013, unveiled today the National Team Kit for the 2024 Paris Olympic Games at the final stop of the 2024 TYR Pro Swim Series in San Antonio. Most notably, TYR will be the first USA Swimming National...

As weight loss drugs grow in popularity, sports marketing seems a likely destination

Unpacks Newsletter - 04/11/2024 | Marketing Newsletter - 04/10/2024

It’s my ongoing mission to find the next big new money in sponsorship. The belief is that while regulations are beyond byzantine in pharmaceuticals, and changing with alarming frequency, the exploding diabetes/weight loss Rx category will be the next "it" category for sponsorship. "Creative versus compliance has...

Just ahead of UFC 300, TurboTax, Revlon, Cellular Performance Institute join as sponsors

Marketing Newsletter - 04/10/2024

The UFC has a trio of new corporate patrons as it preps for its biggest event of the year -- UFC 300 on Saturday. With the event only two days before federal tax filing deadline, Intuit’s TurboTax brand has come in as a presenting sponsor of the...

Coca-Cola reveals global athlete roster for Paris

Closing Bell - 04/10/2024

U.S. Soccer stars Alex Morgan and Alyssa Naeher headline Coca-Cola's global athlete roster for the Paris Games. With just more than 100 days until the opening of the Olympics, Coca-Cola released its roster, which is heavy on soccer players from around...

UConn partners unveil plans for title celebration

Closing Bell - 04/10/2024

UConn’s corporate sponsors are finalizing activation plans in celebration of the Huskies second consecutive NCAA men’s basketball national championship . A parade celebrating the school’s sixth overall men’s hoops championship is planned for Saturday, beginning at 11:30am ET at the State Capitol Building in...

Sega to promote Sonic franchise at MotoGP race

Closing Bell - 04/10/2024

Sega Corp. will promote the Sonic the Hedgehog franchise at MotoGP’s sole annual stop in the U.S. this weekend, a small but welcomed sponsorship win for the racing series that was recently purchased by Liberty Media. The deal is part of a fresh promotional push...

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Marketing and Sponsorship

Simone Biles stars in new Powerade ad as part of brand's Olympics campaign

Puma assembles roster for first global campaign in a decade

Marketplace Roundup

Zhang, Spieth to star in AT&T ads during Masters Week

USA Swimming unveils national team kits for Paris

As weight loss drugs grow in popularity, sports marketing seems a likely destination

Just ahead of UFC 300, TurboTax, Revlon, Cellular Performance Institute join as sponsors

Coca-Cola reveals global athlete roster for Paris

UConn partners unveil plans for title celebration

Sega to promote Sonic franchise at MotoGP race

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