Marketing and Sponsorship

As weight loss drugs grow in popularity, sports marketing seems a likely destination

Unpacks Newsletter - 04/11/2024 | Marketing Newsletter - 04/10/2024

It’s my ongoing mission to find the next big new money in sponsorship. The belief is that while regulations are beyond byzantine in pharmaceuticals, and changing with alarming frequency, the exploding diabetes/weight loss Rx category will be the next "it" category for sponsorship. "Creative versus compliance has...

Just ahead of UFC 300, TurboTax, Revlon, Cellular Performance Institute join as sponsors

Marketing Newsletter - 04/10/2024

The UFC has a trio of new corporate patrons as it preps for its biggest event of the year -- UFC 300 on Saturday. With the event only two days before federal tax filing deadline, Intuit’s TurboTax brand has come in as a presenting sponsor of the...

Coca-Cola reveals global athlete roster for Paris

Closing Bell - 04/10/2024

U.S. Soccer stars Alex Morgan and Alyssa Naeher headline Coca-Cola's global athlete roster for the Paris Games. With just more than 100 days until the opening of the Olympics, Coca-Cola released its roster, which is heavy on soccer players from around...

UConn partners unveil plans for title celebration

Closing Bell - 04/10/2024

UConn’s corporate sponsors are finalizing activation plans in celebration of the Huskies second consecutive NCAA men’s basketball national championship . A parade celebrating the school’s sixth overall men’s hoops championship is planned for Saturday, beginning at 11:30am ET at the State Capitol Building in...

Sega to promote Sonic franchise at MotoGP race

Closing Bell - 04/10/2024

Sega Corp. will promote the Sonic the Hedgehog franchise at MotoGP’s sole annual stop in the U.S. this weekend, a small but welcomed sponsorship win for the racing series that was recently purchased by Liberty Media. The deal is part of a fresh promotional push...

Wyndham Clark enters Masters with new sponsors in SoFi, T-Mobile

Daily - 04/10/2024

AUGUSTA, Ga. -- Wyndham Clark is playing The Masters this week with a pair of big-name new sponsors, with T-Mobile and SoFi both coming on board. Clark has quickly risen to No. 4 in the Official World Golf Ranking following his wins at the Wells...

Break the Love app expands deal with Walmart

Morning Buzz - 04/10/2024

Break the Love, a social app to help racquet sports players find opponents and book court time, is expanding its partnership with Walmart, as the consumer retail giant is doubling the number of free pickleball court reservations it making available to customers and associates. The...

Deion Sanders inks endorsement with Boost Mobile

Morning Buzz - 04/10/2024

Univ. of Colorado football coach Deion Sanders has a new endorsement deal with Boost Mobile that will begin with the launch of a Sanders-branded Motorola razr. The limited-edition smartphone is adorned in the Buffaloes’ black and white, and features Sanders’ signature and mantra,...

Reese's unveils medal candy to support Team USA

Morning Buzz - 04/10/2024

Reese's is getting in the spirit of the Games, announcing medals as its first ever seasonal shape for the summer. Offered for a limited time, the candy commemorates The Hershey Company's role as a sponsor of Team USA. The candy will be available in...

Why the sports safety experience gap matters

Unpacks Newsletter - 04/09/2024

We’re living through a sports safety renaissance. But you wouldn’t know it based on reports that parents are increasingly keeping their children out of sports over concerns about injuries. All this as many sports -- from football to baseball to F1 and beyond -- have pioneered countless innovations that...

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Quote Of the day

I know one thing: If they did a Grand Prix here, you would sell out because people have turned up today, and this is just a demonstration.
-- Former F1 driver David Coulthard, on the idea of having an F1 race in D.C. following the crowd at a Red Bull Showrun event over the weekend. WASHINGTON TIMES, 4/20.

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Marketing and Sponsorship

As weight loss drugs grow in popularity, sports marketing seems a likely destination

Just ahead of UFC 300, TurboTax, Revlon, Cellular Performance Institute join as sponsors

Coca-Cola reveals global athlete roster for Paris

UConn partners unveil plans for title celebration

Sega to promote Sonic franchise at MotoGP race

Wyndham Clark enters Masters with new sponsors in SoFi, T-Mobile

Break the Love app expands deal with Walmart

Deion Sanders inks endorsement with Boost Mobile

Reese's unveils medal candy to support Team USA

Why the sports safety experience gap matters

SBJ Morning Buzzcast: April 23, 2024

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NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

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