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Marketing and Sponsorship

SeatGeek signs deals with 10 more MLB teams

SeatGeek is doubling down on its presence in MLB by signing 10 new teams to sponsorship agreements: the Red Sox, Braves, Marlins, Padres, Mariners, Cardinals, Astros, Orioles, Rockies and Brewers. SeatGeek, which last year replaced StubHub as the league’s official ticket resale partner, now has...

NFL expands Global Markets Program further

The NFL has expanded its Global Markets Program, with four new teams and five new markets set to participate in 2024 following approval today from the International Committee at the league's annual meeting in Orlando. The four new teams in the program this year are the Browns (granted rights...

Smith+Nephew inks sponsorship deal with UFC

Medical technology provider Smith+Nephew has signed a two-year sponsorship designating it as the UFC’s “Preferred Sports Medicine Technology” sponsor. It’s a new category for the MMA circuit. London-based Smith+Nephew -- which describes itself as a “portfolio medical technology company focused on the repair, regeneration and replacement of...

Oakland players cash in on Kentucky upset

Oakland G Jack Gohlke  and F Trey Townsend  “cashed in with NIL deals" the day after the team upset Kentucky in the NCAA Tournament on Thursday. Gohlke, who  " became and overnight sensation," signed a deal with TurboTax, with tax day looming, and “even shot a makeshift commercial...