Marketing and Sponsorship

Bundesliga Side FC Cologne Renews Stadium Naming-Rights Deal With RheinEnergie Until '18

Global - 05/22/2014

Newly promoted Bundesliga club FC Cologne "has extended its stadium naming-rights deal with energy producer RheinEnergie until '18," according to Alexander Haubrichs of EXPRESS. The two parties "signed the contract extension on Tuesday." The contract "is performance based, meaning the club will receive more money for on-field success." RheinEnergie...

Barclays Calls Report It Will Drop Premier League Sponsorship 'Premature'

Global - 05/22/2014

Barclays "dismissed reports that it had would drop its sponsorship of the Premier League as premature," the bank noting that the $202M contract "has another two years to run," according to Steve Slater of REUTERS. Speculation that Barclays would end its title sponsorship "increased" after Premier League CEO Richard...

Budweiser Unveils 'Celebrate As One' World Cup Advertisement

Global - 05/22/2014

Budweiser, the official beer sponsor of the World Cup, unveiled the tournament-time components of its global "Rise As One" campaign. The series of football-themed activations, both on-site and around the world, includes the brand's centerpiece TV advertisement for the tournament, "Celebrate As One," and the unveiling of the much...

WNBA Launches Marketing Campaign To Appeal To LGBT Community

Daily - 05/21/2014

The WNBA is launching a new marketing effort called WNBA Pride aimed at the LGBT community. The effort includes the creation of a new site on WNBA.com, called WNBA.com/pride where league and team Pride content will be posted throughout the season. In addition, WNBA teams will host Pride-themed...

Portland-Based Cambia Steps In As Presenting Sponsor Of Former Safeway Classic

Daily - 05/21/2014

Portland's annual LPGA event, the former Safeway Classic, will "return in August under a new name and an altered sponsorship structure," according to Mike Tokito of the Portland OREGONIAN. The Portland Classic Presented by Cambia Health Solutions will be played Aug. 28-31 at Columbia Edgewater Country Club. The tournament,...

Mars Adds Skittles To Existing NFL Deal, Plans To Add Individual Teams

Daily - 05/21/2014

Candy brand Skittles, which recently signed Seahawks RB Marshawn Lynch to an endorsement deal , is "now getting more involved with the NFL," according to Darren Rovell of ESPN.com. Skittles, which is owned by Mars Inc., yesterday announced that it "now has an official NFL sponsorship." The deal is...

La Liga Atlético Madrid Fans Snapping Up Merchandise On Heels Of Club's Success

Global - 05/21/2014

After Atlético Madrid captured this season's La Liga championship and with the team "looking forward" to Saturday's Champions League final in Lisbon against Real Madrid, the team's official store "has sold all its first-team shirts, except those in the largest sizes," according to F.J. Díaz of AS. Atlético's marketing...

Marketplace Roundup: Nike Signs Kit Sponsorship With Ligue 1 Side AS Monaco

Global - 05/21/2014

Nike announced a kit partnership with Ligue 1 side AS Monaco that will run through '19. AS Monaco players Eric Abidal, Layvin Kurzawa, Falcao, Geoffrey Kondogbia and James Rodriguez unveiled the new home kit at La Turbie training center ( AS Monaco ). ... Apparel brand BLK has agreed...

McDonald's Overhauls Packaging For FIFA World Cup Digital Push

Global - 05/21/2014

McDonald's "is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup," according to Lauren Johnson of AD WEEK. The boxes "have a big digital component as the brand wants to appeal to...

Austrian Football Federation, Samsung Extend Partnership Until '17

Global - 05/21/2014

The Austrian Football Federation (ÖFB) "has extended its partnership with Samsung Electronics Austria for another three years," according to 90MINUTEN. The electronics brand will continue to be the title sponsor of the Austrian Cup competition through the end of the '16-17 season. ÖFB General Secretary Alfred Ludwig said, "A...

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Marketing and Sponsorship

Bundesliga Side FC Cologne Renews Stadium Naming-Rights Deal With RheinEnergie Until '18

Barclays Calls Report It Will Drop Premier League Sponsorship 'Premature'

Budweiser Unveils 'Celebrate As One' World Cup Advertisement

WNBA Launches Marketing Campaign To Appeal To LGBT Community

Portland-Based Cambia Steps In As Presenting Sponsor Of Former Safeway Classic

Mars Adds Skittles To Existing NFL Deal, Plans To Add Individual Teams

La Liga Atlético Madrid Fans Snapping Up Merchandise On Heels Of Club's Success

Marketplace Roundup: Nike Signs Kit Sponsorship With Ligue 1 Side AS Monaco

McDonald's Overhauls Packaging For FIFA World Cup Digital Push

Austrian Football Federation, Samsung Extend Partnership Until '17

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