Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Cologne Renews Partnership With Wige

Global - 08/25/2014

Bundesliga side FC Cologne has renewed its media partnership with production company wige. The new five-year deal will see wige remain in charge of all TV-related productions for the club's fan-TV program. Wige has been a partner of the club since the '00-01 season ( FC Cologne ). ......

Campaign for new Madden tilts toward digital

Journal - 08/25/2014

“Madden NFL 15,” the flagship annual football video game for EA Sports set for release Tuesday, will have a digitally focused marketing plan for the first time, centering on a 3 1/2-minute video starring actors Kevin Hart and Dave Franco. ...

Mazda signs up to Rock ’n’ Roll

Journal - 08/25/2014

Competitor Group, owner of the Rock ’n’ Roll Marathon Series, has signed a deal with Mazda, making the auto manufacturer an official partner for all North American races. The deal is valued in the mid-to-high six-figure range and runs through this year’s final 12 North American events....

In sports sponsorship debut, Yuengling finds fit with Childress

Journal - 08/25/2014

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nationwide...

Change lets sponsors cut to the Chase

Journal - 08/25/2014

Last December, executives with the Chicago-based consultancy Wunderman sat down to write a promotional plan for client AARP should its driver, Jeff Gordon, qualify for NASCAR’s Chase for the Sprint Cup Championship. In years past, the Chase plan would remain on a shelf until late July or August...

Wawrinka’s new deal is biggest ever for Yonex

Journal - 08/25/2014

Yonex has agreed to re-sign Stanislas Wawrinka to a deal that is the most lucrative contract in the Japanese company’s history. ...

NASCAR, ESPN Team Up For New Ad Campaign Based On Varying Drivers' "Nations"

Daily - 08/22/2014

NASCAR's latest effort to "broaden its appeal while holding on to longtime fans" is a campaign that will "portray popular drivers and their supporters as nation-states fighting for hegemony," according to Stuart Elliott of the N.Y. TIMES. The campaign, "scheduled to begin this weekend, promotes a revamped 10-race playoff format"...

Under Armour Looks To Tap Into Nike's Basketball Marketplace With Proposed KD Deal

Daily - 08/22/2014

Thunder F Kevin Durant's proposed 10-year, $265-285M offer from Under Armour would give the company a "major inroad into the lucrative basketball marketplace," according to a front-page piece by Barker & Mirabella of the Baltimore SUN. The deal would be a "coup for Under Armour as it tries to...

Lowe's Grants Jimmie Johnson's Request To Dump Unlucky White Paint Scheme For Bristol

Daily - 08/22/2014

NASCAR driver Jimmie Johnson has asked sponsor Lowe's to "change the color of his No. 48 car" heading into Saturday night's Sprint Cup Irwin Tools Night Race at Bristol Motor Speedway, according to Jeff Gluck of USA TODAY. Johnson wanted to "dump the seemingly unlucky white paint scheme and...

Sark Week: USC Coach Steve Sarkisian Looks To Register Name As Trademark

Daily - 08/22/2014

USC's Steve Sarkisian has "become the latest college football coach looking to register his name as a trademark," joining the likes of Auburn's Gus Malzahn, Ohio State's Urban Meyer and Clemson's Dabo Swinney, according to Jon Solomon of CBSSPORTS.com. Sarkisian's California-based Sark Enterprises, Inc., "received a notice of allowance...

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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Side FC Cologne Renews Partnership With Wige

Campaign for new Madden tilts toward digital

Mazda signs up to Rock ’n’ Roll

In sports sponsorship debut, Yuengling finds fit with Childress

Change lets sponsors cut to the Chase

Wawrinka’s new deal is biggest ever for Yonex

NASCAR, ESPN Team Up For New Ad Campaign Based On Varying Drivers' "Nations"

Under Armour Looks To Tap Into Nike's Basketball Marketplace With Proposed KD Deal

Lowe's Grants Jimmie Johnson's Request To Dump Unlucky White Paint Scheme For Bristol

Sark Week: USC Coach Steve Sarkisian Looks To Register Name As Trademark

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