Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Licensees see Lions as most popular Super Bowl winner for merch

Daily - 01/26/2024 | Unpacks Newsletter - 01/26/2024 | Daily - 01/26/2024

LAS VEGAS -- Local oddsmakers have installed the 49ers as the choice to win the Super Bowl on Feb. 11 at +180. The Ravens are listed at +140 to win the NFL title. However, execs at the annual Sports Licensing and Tailgate Show this week are united...

MVPindex cutting 30% of workforce

Marketing Newsletter - 01/25/2024

Less than seven months after MVPindex closed a $20 million Series B funding raise that it said was to "accelerate growth," the sponsorship measurement and analytics firm has laid off around 30% of its workforce, quietly sending pink slips to 12 of the firm’s approximately 40 employees late last...

Andrew Cohen leaving Visa to helm new OVG brand consulting practice

Marketing Newsletter - 01/25/2024 | Closing Bell - 01/25/2024

Largely known for top-shelf sponsorship sales and venue operations, Oak View Group is buttressing its forces with the addition of a brand consulting practice, to be headed by longtime Visa sponsorship chief Andrew Cohen, who will take on the title of SVP of OVG Brand Consulting and Solutions....

SBJ Marketing: Oak View Group adds brand consulting

Marketing Newsletter - 01/25/2024

Marketing and Sponsorship: The PBR’s Dr. Dirt, Randy Spraggins, makes an art form of trucking and spreading just the right soil

Journal - 01/22/2024

M ost action on the floor of Madison Square Garden happens after dark. But on a recent frigid Manhattan morning on that same floor, it was just 8:30 and Randy Spraggins was already hours late — and a bit...

Marriott returns to U.S. Soccer, will activate SpringHill Suites brand

Morning Buzz - 01/18/2024 | Marketing Newsletter - 01/17/2024

Marriott has added an important domestic soccer property, inking a sponsorship with U.S. Soccer (USSF) that will take it through -- and beyond -- the 2026 World Cup, which Canada, Mexico and the U.S. will co-host. First commercial evidence of the hookup will be during the U.S....

Kudo extends UFC popcorn sponsorship for another three years

Marketing Newsletter - 01/17/2024

In the same way a kernel explodes under heat to produce popcorn, the UFC has expanded and enlarged its relatively small year-old, ready-to-eat Kudo Snacks popcorn sponsorship -- going from a six-figure sponsorship to a seven-figure pact with an additional three years tacked onto the deal. ...

SBJ Marketing: U.S. Soccer checks in at Marriott

Marketing Newsletter - 01/17/2024

SBJ Marketing: What’s weighing on the minds of insiders

Marketing Newsletter - 01/10/2024

Sources: More than 200 NFL league employees offered buyout package

Daily - 01/09/2024 | Unpacks Newsletter - 01/09/2024 | Daily - 01/09/2024

While the NFL’s postseason is days away, it is layoffs, rather than playoffs, that are a principal concern within the league’s Park Avenue, Manhattan headquarters. Industry sources say that 200-plus tenured league employees across departments were emailed a voluntary buyout package Monday. When adding age and...

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