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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Continental ending arena naming-rights deal

Journal - 07/23/2007
Continental Airlines, which has hung its name on the NewJersey home of the NBA Nets and NHL Devils since 1995, is jetting out of thenaming-rights business. The Houston-based airline, which flies out of nearby Newark,continues to sponsor the New York market’s Yankees, Knicks, Rangers and Nets,as well...

All-Stars outshine steroids’ shadow

Journal - 07/16/2007
MLB Commissioner Bud Selig last week showed a bit of sympathy forthe writers who continue to hound him about his undetermined, or at leastundisclosed, plans for what he’ll do when Barry Bonds breaks the sport’sall-time home run record. Barry Bonds...

Marketer bringing festival to spring football

Journal - 07/16/2007
With a number of spring college football games attractingcrowds rivaling regular-season action (see chart), New York-based marketingagency MSL is selling a network of spring games with campus festivals andconcerts built around them as a nationwide sports and entertainment marketingplatform. MSL...

Sponsors ready to step up to plate for All-Star Game

Journal - 07/09/2007
Major League Baseball’s corporate sponsors will be out in force inSan Francisco this week for the All-Star Game. State Farm signed its title sponsorship of the Home Run Derby toolate to implement any retail activation and doesn’t even have its name on theevent tickets, but the insurer...

Waller heads sales at reorganized NFL

Journal - 07/09/2007
The NFL is centralizing sales and marketing functions in areorganization that sees NFL International senior vice president Mark Wallerbecoming head of marketing. Waller will lead a new, integrated sales unit that willcombine league marketing functions with the sale of league corporatesponsorships, along with NFL.com and NFL Network...

Hunter leaving AEG Sports presidency, will start consulting firm

Journal - 07/09/2007
Anschutz Entertainment Group Sports PresidentShawn Hunter is leaving the Los Angeles-based sports and entertainment companyto start his own Denver-based sports marketing consultancy. Sources said an official announcement should bemade before the end of July. Hunter, who also holds the title of chiefmarketing officer for AEG overall, has...

Disney near deal for stake in NBA China

Journal - 06/25/2007
The NBA and the Walt Disney Co. arenearing a deal that has the entertainment giant buying a minority stake in theleague’s nascent NBA China entity. Sources close to the deal said that the NBA’s current plan isto sell less than a 10 percent share in NBA China...

Ex-MasterCard marketer Cramer leaves Genesco

Journal - 06/25/2007
Bob Cramer has departed Genesco Sports Enterprises 22 monthsafter joining the sports marketing firm as president. In an e-mail last week to “friends and industry colleagues,”the former MasterCard sponsorship chief said he decided to exit Genesco “afterthoughtful consideration and soul searching,” adding that his tenure at Genesco“has...

WMG acquiring OnSport

Journal - 06/25/2007
Continuing to bring together some of the sports industry’smost respected names, Wasserman Media Group is acquiring Gary Stevenson’sOn-Sport consultancy. Industry sources put the price at up to $25 million forthe 40-person agency in Raleigh, which was founded by Stevenson around 10 yearsago. OnSport’s corporate, media and property...
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