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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

How Junior went green

Journal - 02/18/2008
Dale Earnhardt Jr.’s move to Pepsi all started with a couple of Mountain Dew hats. Junior was walking the grounds at Michigan International Speedway during a Busch race in August 2006, several months before his departure from Dale Earnhardt Inc., the team started...

Crocs taking up tennis at Sony Ericsson

Journal - 02/18/2008
Casual footwear brand Crocs has purchased an associate level sponsorship to the Sony Ericsson Open tournament in Key Biscayne, Fla., next month, adding to a sponsorship roster that now covers almost every major spectator sport. Under the deal, Crocs gets signage, on-site retail...

Swimsuit issue a beauty for SI’s bottom line

Journal - 02/11/2008
It comes every year after the NFL championship and has been referred to as “the Super Bowl of print.” However, Sports Illustrated’s cash cow swimsuit issue has added retail and digital marketing extensions, allowing the franchise to sell cross-media sponsorships like any other big sports...

Gridiron Bash pumps up spring football

Journal - 02/11/2008
MSL’s Gridiron Bash, an amalgamation of spring football practice and live music at some of the nation’s top football schools, will be televised by Fox Sports Net for an hour at 9 p.m. on April 19 and 20. Saturday night’s show, which will be in...

State Farm adds LeBron, Turner deal

Journal - 02/11/2008
On the eve of the NBA All-Star Game, State Farm is augmenting its expansive roster of major sports properties by signing a deal with LeBron James. The insurer has also signed a deal with NBA rights holder Turner that makes State Farm the on-air presenting...

Sponsors back ESPN film on race relations

Journal - 02/11/2008
Russell Athletic and sister company Spalding, along with State Farm Insurance, are aboard as presenting sponsors of “Black Magic,” a two-part, four-hour ESPN Original Entertainment film focusing on basketball and race relations that ESPN will telecast after the men’s and women’s NCAA tournament selection...
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