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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

NYC-Philly Series may save MLB $1 million

Journal - 11/02/2009
Beyond the expected lifts in TV ratings, merchandise sales and overall buzz, the return of the New York Yankees to the World Series after a six-year layoff combined with a repeat bid from the defending champion and nearby Philadelphia Phillies has created the benefit of...

MLB extends cause marketing to Series

Journal - 10/26/2009
It isn’t quite the holiday season yet, but MLB just keeps on giving. The league is extending its “Going Beyond” cause-related/community service marketing initiative to the World Series, scheduled to begin on Wednesday. Over the first four games, MLB will celebrate and...

ING to shift strategy for marathons?

Journal - 10/26/2009
ING has finalized an extension to continue as title sponsor of the New York City Marathon through 2013, but the company’s long-term commitment to its full marathon program is less than certain. At the conclusion of its new deal with the New York Road ...

Nike, FedEx among key NBA renewals

Journal - 10/19/2009
The NBA went into its offseason sales cycle facing the depths of the recession, but while the league didn’t quite complete a slam dunk, it will begin its new season with most of its pending renewals in the bag and no unexpected defections. Nike...

Dolphins kill lottery deal with Bucs, Jags

Journal - 10/12/2009
While many NFL teams have been signing state lottery sponsorship deals, the Miami Dolphins scuttled a potential three-team Florida sponsorship with the other NFL clubs in the Sunshine State before the start of the season because the Dolphins felt they deserved more...
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