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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

White discusses UFC’s global ambitions

Journal - 06/14/2010
More than 100 CEOs gathered last month in Redmond, Wash., at Microsoft’s annual invitation-only CEO Summit. It was a gathering of business royalty, including the likes of Wal-Mart Chairman Rob Walton; JPMorgan Chase CEO Jamie Dimon; IAC CEO Barry Diller; Secretary of the...

Networks paying more attention to MMA

Journal - 06/14/2010
More television networks are warming to the idea of mixed martial arts, even if broadcast network sports departments are no closer to cutting a deal than they were two years ago. Various MMA events are littered throughout the television schedule. The leading MMA circuit,...

Standing at a familiar TV crossroads

Journal - 06/14/2010
The NHL enters the last year of its rights deals with NBC and Versus from a relative position of strength courtesy of its best ratings results in years. With big-market teams competing, some at the Stanley Cup Final were asking if this is as good...

Velocity, Vivid team in new agency

Journal - 06/07/2010
Velocity Sports & Entertainment is uniting with Vivid Marketing and two other agencies owned by marketing communications holding company Aegis Group to form a single sports and entertainment agency operating under the name Team Epic. Joining Velocity and event agency Vivid are market research...

NHL sharpens European focus

Journal - 06/07/2010
On Oct. 2, the Boston Bruins will put the strength of its city’s ethnic heritage to the test with a preseason game in Belfast against what will likely be a team of Irish all-stars at Odyssey Arena, marking the first visit by...

NASCAR and Wal-Mart talk exclusive deal

Journal - 06/07/2010
Wal-Mart is in deep discussions with NASCAR team and league officials about a wide-ranging deal that has both sponsorship and licensing implications. Senior-level Wal-Mart executives were guests of NASCAR at the May 22 Sprint All-Star Race in Charlotte and returned this past week to tour...
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