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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Subway Inks Deal With Former Alabama RB Mark Ingram

Former Univ. of Alabama RB Mark Ingram will be a spokesperson for Subway restaurants, starting with activity around next week’s NFL Draft. Ingram, a Heisman Trophy winner and member of the Crimson Tide’s ‘10 national championship team, will make appearances, blog and do a PR tour for the QSR...

What lockout? NFL keeps business rolling at draft

Don’t look for any signs of disaffection among NFL sponsors activating around the NFL draft next week in New York, even with labor negotiations at the forefront. League officials are doing their best to tout business as usual and say they will have a record amount of marketing...

USTA to alter sales, marketing staff

Harlan Stone, the U.S. Tennis Association’s chief business and marketing officer, is changing his responsibilities at the tennis governing body to solely overseeing sales efforts. After this year’s U.S. Open in September, Stone no longer will be in charge of the organization’s marketing and communications. In a tersely...

Meet Mr. Fix-It

It was during an 8 a.m. staff meeting after a night game in Washington, D.C., in the Nationals’ first season that Tony Tavares showed his cards. As the caretaker president for a team that had abandoned Montreal and was owned by Major League Baseball, his primary assignment was to...