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Michael Smith

Michael Smith

The leading reporter covering the dynamic business of college sports, Michael Smith joined Sports Business Journal in 2006 after having spent 18 years with daily newspapers, most recently covering the University of Kentucky basketball program for the Louisville Courier-Journal. His résumé also includes stints covering the University of South Carolina and the NBA’s Charlotte Hornets. BEATS: college sports, high school sports

Notre Dame signs first spirits sponsorship

Teeling Whiskey has agreed to a four-year sponsorship to be Notre Dame’s official Irish whiskey. The deal was facilitated by Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports. Teeling is headquartered in Dublin, Ireland, where it also had a sponsorship presence with the Aer Lingus...

DirecTV inks sponsorship deal with Big Ten

The Big Ten has signed DirecTV to a unique sponsorship that will make the brand the presenting sponsor for all exclusive, all-access content. In addition to unprecedented original content across football, men’s and women’s basketball, volleyball and more, DirecTV will be a supporting partner of the conference’s diversity, equity...

Mitchell & Ness expanding vintage college line

Fanatics’ growing Mitchell & Ness brand, which specializes in vintage sports apparel and jerseys, will have close to 100 schools under license when the college football season opens this weekend with games in what’s known as Week 0. Fanatics acquired the nostalgia brand in February 2022 and used an...

Big 12 hires U.S. Integrity to monitor betting

The Big 12 has hired U.S. Integrity to use its software monitoring tools to prevent athletes, coaches and staff from engaging in prohibited sports wagering. As part of the new partnership, Big 12 officials and each Big 12 institution will be provided access to U.S. Integrity’s monitoring resources, including...