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Michael Smith

Michael Smith

The leading reporter covering the dynamic business of college sports, Michael Smith joined Sports Business Journal in 2006 after having spent 18 years with daily newspapers, most recently covering the University of Kentucky basketball program for the Louisville Courier-Journal. His résumé also includes stints covering the University of South Carolina and the NBA’s Charlotte Hornets. BEATS: college sports, high school sports

Coke boosts NCAA digital, social media efforts

Journal - 03/12/2012
Coca-Cola is in the final year of its groundbreaking 13-year contract as an NCAA partner, but it’s not acting like a brand that’s pulling back. If anything, Coca-Cola is going deeper into the digital and social media space with its Coke Zero brand during March Madness. New initiatives...

Prudential brands LPGA broadcasts on Golf Channel

Journal - 03/12/2012
Prudential Financial is upgrading its official marketing partnership with the LPGA to become the umbrella media sponsor for all of the domestic broadcasts of the tour’s events on Golf Channel. When the LPGA tournaments first come on the air, Golf Channel will say that the broadcast is brought...

Phillips 66 tie to Big 12 hoops 25 years strong

Journal - 03/05/2012
The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare. Entering its...

Allstate getting hands on NCAA partnership

Journal - 03/05/2012
Allstate has designs on turning March Madness into March Mayhem. The insurance giant, a prominent player in college football over the years, has signed a multiyear contract to become an NCAA corporate partner, effective immediately. The deal, brokered by the NCAA’s rights holders, Turner Sports and CBS...
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