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Michael Smith

Michael Smith

The leading reporter covering the dynamic business of college sports, Michael Smith joined Sports Business Journal in 2006 after having spent 18 years with daily newspapers, most recently covering the University of Kentucky basketball program for the Louisville Courier-Journal. His résumé also includes stints covering the University of South Carolina and the NBA’s Charlotte Hornets. BEATS: college sports, high school sports

South Beach meets BCS in club experience

Journal - 11/05/2012
PrimeSport is bringing the energy of a South Beach nightclub to the Discover BCS National Championship Game at Sun Life Stadium. Beginning this week, PrimeSport will hit the market with a product that will give small groups access to the stadium’s end-zone club patterned after LIV, the nightclub...

Libman makes a clean sweep with Big Ten

Journal - 10/29/2012
It’s safe to say that the mop and broom category is relatively untapped in the college space, but the Big Ten has found a solution for at least one Midwestern company that sought exposure during basketball timeouts. Through a groundbreaking sponsorship deal with Learfield Sports, the Big Ten’s...

IMG scores major catch with Els

Journal - 10/29/2012
When veteran agent Vinny Giles decided to get back into the golf business last year, he loudly marked his return by signing hall of famer Ernie Els. A year later, Giles, 70, has retired again; his company, Pros Inc., is no longer representing golfers; and Els is now...

Ryder Cup still seeks global sponsor structure

Journal - 10/22/2012
It was January 2011 when Ryder Cup officials announced plans for a unified global sponsorship that would offer brands the rights to both the U.S. and European teams, something that traditionally has not been available. But 20 months later, both sides are still trying to figure out exactly how...

MELT to help Senior Bowl with sponsor sales

Journal - 10/22/2012
The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director...

ESPN focuses on BCS, Big East media rights

Journal - 10/15/2012
Get ready for more changes in the college sports media landscape. The BCS, Big East and SEC are in the middle of negotiations that have the potential to reshape the marketplace yet again. The BCS opened its media rights negotiations with incumbent ESPN earlier this month, and the...

Coke Zero ‘socially’ surprises fans

Journal - 10/15/2012
The college football season is barely half finished, but Coca-Cola’s Sharon Byers already knows what her lasting memory will be. Just a few weeks ago, an Ole Miss fan posted a photo of himself and an autographed football from Rebels coach Hugh Freeze on Twitter. In the...
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