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Michael Smith

Michael Smith

The leading reporter covering the dynamic business of college sports, Michael Smith joined Sports Business Journal in 2006 after having spent 18 years with daily newspapers, most recently covering the University of Kentucky basketball program for the Louisville Courier-Journal. His résumé also includes stints covering the University of South Carolina and the NBA’s Charlotte Hornets. BEATS: college sports, high school sports

Learfield minority academy to launch next spring

Learfield Sports will begin offering a five-day academy to diversity candidates looking to get into the marketing side of college athletics. The Learfield Sports Minority Academy will launch next spring, and Learfield will work with the Minority Opportunities Athletic Association to select candidates and create a curriculum. ...

SEC taps N.Y. firm for game-day research

The Southeastern Conference for years has put the best product on the football field and played in front of the most fans. Despite that, the conference’s athletic directors see room for improvement. Within the last month, the SEC has hired a market research agency to study fan habits...