The ads will air throughout the remainder of the ’19-20 season nationwide across hockey, sports and select specialty networks.
Virtually every level of professional soccer in the U.S. is negotiating new labor deals. Will the sport’s recent growth pay off for players?
The multiyear extension includes activations at NHL league events, including the Heritage Classic, All-Star Weekend and Stanley Cup Playoffs.
More than a dozen NHL sponsors will be present on-site, which the league is calling a 20% year-over-year increase.
Tom Penn, John Thorrington and Larry Freedman all received extensions from the second-year MLS club.