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Tripp Mickle

Staff Writer

Home Depot parking its NASCAR ride

The days of the orange, No. 20 Home Depot car are coming to an end. The company, which has been a primary NASCAR sponsor since 1999, will leave the sport after its contract with Joe Gibbs Racing ends this season, said sources familiar with Home Depot’s plans. The...

Learfield buys digital platform firm Sidearm

Learfield Sports is pushing further into the digital business by acquiring Sidearm Sports, a Syracuse, N.Y., company that developed a digital platform used to power more than 500 college websites. Financial terms of the all-cash deal weren’t available. It is the third acquisition Learfield has made since Providence...

NASCAR expected to lay off more than 20

NASCAR this week is expected to lay off more than 20 employees as part of an ongoing evaluation of its enterprise. The move is part of a series of initiatives being undertaken to improve efficiency and comes after previous evaluations of the company’s production and competition divisions. ...

Will ESPN’s plans change for the beautiful game?

After spending the better part of three decades helping popularize soccer in the United States, soccer executives are hoping ESPN’s commitment to the beautiful game doesn’t fade. In recent years, the sports network has lost the English-language rights to the sport’s highest-profile events. The World Cup and Champions...

Austin delivers crowds to X Games; TV mixed

ESPN’s decision to take Summer X Games to Austin, Texas, for the first time helped energize event attendance and sponsorship but delivered mixed results on TV. The inaugural X Games Austin attracted 160,000 spectators over four days, making it the most attended X Games since 2004 (see chart)....

Comcast Xfinity, NASCAR in talks for series title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nationwide...