Tripp Mickle

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh yeah.” Stewart-Haas Racing’s team...

The 18-wheelers arrived on a Tuesday night. They rolled into Stewart-Haas Racing’s Kannapolis, N.C., headquarters 48 hours after the Toyota/Save Mart 350 in Sonoma, Calif. Dusty. Dirty. Well-traveled. Full of everything a team needs for a NASCAR Sprint Cup race weekend. In less than 24 hours they’ll...

NBC Sports Ventures has added another business to its portfolio by signing a joint marketing and media rights agreement with obstacle-race organizer Spartan Race.  The deal gives NBC the exclusive broadcast, cable and digital rights to the Reebok Spartan Race series. It also becomes the exclusive sponsorship...

In early June, representatives from the nine biggest race teams in NASCAR assembled at Jones Day’s offices in Washington, D.C. They came together with a purpose.  After years of talk about collaborating on everything from cutting costs to arranging driver appearances, the teams agreed it was time...

Two months ago, International Olympic Committee Vice President John Coates derided preparations for Rio 2016 as the “worst” he’d ever seen. The IOC, Olympic sponsors, federations and national Olympic committees were all concerned about the next Summer Games. But as the World Cup progressed, attitudes shifted. ...

FIFA sponsors and partners are encouraged by early results from their activation efforts in Brazil and around the world.  The return of the world’s most popular sport to Brazil, which has fielded one of the most accomplished national teams in history, resulted in a captivating event that...

The 2014 FIFA World Cup will be remembered as the point where international soccer crossed over into mainstream American culture. There was U.S. player Clint Dempsey kidding around with David Letterman on “The Late Show.” WORLD CUP COVERAGE ...

WME-IMG CFO PETER KLEIN has left the company just six months after he joined it. The former Microsoft CFO is leaving for personal reasons. He will serve in an advisory position and assist WME-IMG co-CEOs ARI EMANUEL and PATRICK WHITESELL in filling his...

The top teams in NASCAR have united to form Race Team Alliance, a business association designed to improve revenue and save costs for Sprint Cup teams. The Race Team Alliance includes Chip Ganassi Racing, Hendrick Motorsports, Joe Gibbs Racing, Michael Waltrip Racing, Richard Childress Racing, Richard Petty Motorsports, Roush...

Haas Automation has signed on to sponsor F1’s Scuderia Ferrari team for the remainder of the '14 season and entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the...