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Tripp Mickle

Staff Writer

How the radio industry is changing with the times

New platforms such as MP3 players have challenged the radio industry and contributed to a 45-minute per-day decline in time the average consumer spent listening to radio over the last two years, according to Arbitron. But sports radio executives believe their business is stronger...

Boston Marathon kicks off series

In the fall of 2004, representatives from five of the world’s biggest marathons — London, Berlin, Boston, Chicago and New York — gathered at the Warwick Hotel in New York City, hoping to create something bigger — a unifying competition that would combine the strengths...

NBC will air inaugural supercross event

The invitational, slated for October at the Home Depot Center, is named after supercross champion Jeremy McGrath (above). NBC Sports and Wasserman Media Group completed a deal to televise the inaugural Jeremy McGrath Invitational,...

Team talk for snowboarders

As the sport of snowboarding continues to grow and collect corporate interest, the future may be in the creation of independent, rider-driven teams, said Olympic gold medalist Hannah Teter (left), who...

Finding the path to Hispanic fans

The changing face of the U.S. market Soccer has long been perceived as the sport that garners the most affinity among Latinos, but it’s baseball that is best positioned to reach the Spanish-speaking market, a panel of...

Running hot and cold

Before the Summer Games in 2000, Nike ran an Olympic advertising campaign under the motto: “You don’t win silver. You lose gold.” Last week, snowboarder Lindsey Jacobellis took silver but won a lot more attention than gold could have delivered. The 20-year-old, who...

Can he fly like Hawk?

In the chaotic days preceding the first Winter X Games in 1997, a woman approached event general manager Chris Stiepock on the slopes in Big Bear, Calif. Beside her stood a bony 10-year-old, snowboard in hand. ...