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Fred Dreier

Staff Writer

Can pro cycling turn profit over long term in U.S.?

Last month, Shawn Hunter marveled at the scene on l’Alpe d’Huez, the Tour de France’s most famous mountain road. Half a million spectators crammed the eight-mile stretch, and thousands had camped there overnight. Television cameras pointed at each of the 21 hairpin turns. ...

Gatorade gets a dose of Hope in new deal

Hope Solo will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company. The Gatorade deal marks the second major endorsement for the standout goalie who helped the U.S. women’s national team finish second in the 2011 FIFA Women’s World Cup. Earlier this...

Northwest, K.C. help boost numbers for MLS

Sellout crowds in the Pacific Northwest combined with a new stadium and rebranding effort in Kansas City helped Major League Soccer post midseason attendance gains for the second consecutive year. The league has also seen an incremental increase in television viewership from most of its TV partners. Through...

Bettman's compensation reaches $7.5M

NHL Commissioner Gary Bettman’s total compensation increased 4 percent during the 2009-10 season, pushing his salary plus benefits to $7.5 million for the fiscal year ending June 30, 2010, according to the league’s most recent tax filing. For 2009-10, Bettman’s base salary was $5,787,524, other compensation $826,369, deferred...