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Christopher Botta

Staff Writer

Stadium Series cast follows detailed script

Putting its big-event strategy to a grueling test, the NHL is about to produce three outdoor games over five days on two coasts. Final preparations are taking place this week for the opening of the Coors Light NHL Stadium Series, which begins Saturday night when the Los Angeles...

A night off from sports? Broadway beckons

For Broadway theater producers, this year’s Super Bowl is a mixed blessing. “We’re not expecting it to be a boon, but we’re also not expecting a drop-off,” said Charlotte St. Martin, executive director of The Broadway League, a trade association of theater owners and producers. “Some of our...

Earthquakes turning to agency Pivot

The San Jose Earthquakes have hired San Francisco-based marketing agency Pivot to help the MLS club explore sponsorship deals for its jersey and new stadium. Pivot is owned and operated by former Golden State Warriors sponsorship executive Ben Shapiro. The agreement, effective the start of this year, is...

Michigan aims to set Winter Classic standard

With more than 100,000 fans expected in attendance, a pair of Original Six franchises, and new event highs being established for sponsor activation and credentialed media, the 2014 Bridgestone NHL Winter Classic at Michigan Stadium is poised to be the biggest of them all. And likely always will...

Small-payroll teams rise to MLS Cup berths

Proving that any club with strong management can contend for a championship in Major League Soccer, MLS Cup 2013 on Saturday between Sporting Kansas City and Real Salt Lake features teams from two of the smallest markets in the league. “We don’t view ourselves as a small-market club,...

Canada to deliver for NHL

The NHL is crafting a series of Canadian television deals that could increase its average annual rights fees to more than $350 million, nearly double the current amount, while creating a Sunday night telecast franchise for the league. The ongoing negotiations involve five Canadian networks: CBC, TSN, Sportsnet,...