David Broughton

Houston is hot, and we’re not talking about the weather. In recent years, it has hosted a Super Bowl, an NCAA men’s basketball Final Four, an NBA All-Star Game, was chosen by FIFA to be a 2026 World Cup host and welcomed the only...

Sports tourism can take many shapes and encompass a host of experiences — hitting the road so your kid can play in a weekend tournament two states away, paying extra to fly with your golf clubs or traveling to see your hometown team at an away game. But behind...

The Bermuda Tourism Authority and Butterfield have signed a multiyear extension as co-title sponsors of the PGA Tour Butterfield Bermuda Championship. The Bermuda Tourism Authority has had its name attached to the tournament since its 2019 debut. Butterfield, a Bermuda-based bank and wealth management company,...

Companies outside of sports are increasingly leveraging the power of game day to raise awareness about environmental sustainability and to highlight their accomplishments. Their partnerships with sports organizations — teams, leagues, events and venues — are often the vehicle to build on those accomplishments and to reach...

The 2026 FIFA World Cup and the 2028 Summer Olympics in Los Angeles are expected be given a Level 1 Special Event Assessment Rating (SEAR) by the U.S. Department of Homeland Security’s Office of Operations Coordination, a designation that is assigned to events that are deemed to be a potential target for...

Jeff Spoerndle, vice president of Best Crowd Management, part of Montreal-based GardaWorld International, has learned a few things in his more than three decades of, literally, working the crowds. In addition to the potential language barriers that often exist between event staff and fans attending an international...

In July 2021 Kara Hurst, Amazon’s head of worldwide sustainability, was on a shuttle bus packed with Seattle Kraken-crazed fans on her way to the city’s historic Gas Works Park to watch the team take part in the NHL Draft, a first for her and the...

Across industry sectors, women are at the forefront of environmental sustainability efforts and leadership in the U.S. and around the world. Sports provides an excellent example. Sports Business Journal has previously highlighted the efforts of executives such as Aileen McManamon, 5T Sports Group founder and new board chair of...

Ball Corp. turned to sports in 2019 when it wanted to launch its recyclable aluminum cup, the company’s first consumer-facing product in more than a quarter of a century. As a result, it struck a wide-ranging marketing...

Welcome to America. The 2026 FIFA World Cup and the 2028 Summer Olympics might be getting the most attention among the biggest sporting events coming to United States over the next decade, but the country is on an unprecedented winning streak when...