David Broughton

The winter sports governing bodies — U.S. Biathlon; USA Bobsled and Skeleton; USA Curling; U.S. Figure Skating; USA Hockey; USA Luge; U.S. Ski & Snowboard and US Speedskating — combine for 104 individual official sponsorship deals. Sports Business Journal dug into the data, and here are...

The PBR this morning will announce a multiyear agreement naming Michelob Ultra the league’s official and exclusive beer, and making Anheuser-Busch one of the sport’s largest partners with a deal that spans its premier Unleash The Beast tour, Camping World Team Series, Pendleton Whisky Velocity...

The NBA heads into its marquee Christmas Day lineup of games with a league-record 49 official sponsors, including seven that have come aboard this season. Last summer Michelob Ultra became the league's first-ever global beer partner. Its oldest sponsor remains Gatorade -- an NBA sponsor since 1984. Rakuten, the...

Adonis Creed’s return was no match for the twin box office blockbusters of the summer. The $156.2 million generated domestically by “Creed III” (released four months before “Barbie” and “Oppenheimer,” which drew $636.2 million and $325.4 million so far, respectively,) was the most for what...

1956 NCAA begins to allow student athletes to receive athletic scholarships, regardless of their academic ability or financial situation. 2004 Jeremy Bloom, a high school football and track star, was recruited to play football at Colorado. He had competed...

Mike Stevens, the city of Salem’s communications director since 2008 and a former sports anchor and reporter for 24 years at  WDBJ , the CBS affiliate in Roanoke, Va., reflects on his most memorable events. The 2009 Snow Bowl (Division III football championship/Amos Alonzo Stagg Bowl):...

Twenty-one states have a fund or grant to help destination marketing organizations attract and/or operate sporting events, according to data provided to Sports Business Journal by Stoll Strategies. That number is sure to grow as more states ponder ways to drive tourism-related revenue. ...

Most of the 21 states that provide financial assistance to destination marketing organizations within their borders to help attract events will do so only for what they consider a major event. What qualifies as such an event varies from state to state and sometimes is not spelled out at all....

N ext week, four NCAA Division III women’s soccer squads will travel to Salem, Va., with hopes of being crowned national champions. For the people of Salem (population 25,373), this visit is a little extra special.' ...

While sports fans are more likely to associate North Carolina with ACC basketball, NASCAR and the major league teams less than 90 minutes away in Charlotte or Raleigh, Greensboro is the market branded as “Tournament Town.” Long known as a hoops mecca, the...