David Broughton

NFL teams averaged 66,648 fans at home during the ’19 regular season, the lowest figure since '04. It is the first time since '10 average attendance dropped below 67,000. The Cowboys led all teams at the gate for the 11th straight season, dating back to when AT&T Stadium opened...

The NHL has seen a 0.2% increase in average home attendance this season through Sunday, as games are averaging 17,123 fans, up from 17,086 over the same period last season. The Blackhawks continue to lead all teams with a 21,356 average at United Center, up 0.4% from 21,264 last...

Sixty-four percent  of NASCAR fans correctly identified Goodyear as the property’s official tire, the highest recognition rate any brand earned in any of the seven comparable Sponsor Breakthrough studies conducted this year for Sports Business Journal by Turnkey Intelligence. In fact, in the 13 years...

Thirty-four percent of Major League Baseball fans correctly identified T-Mobile as the league’s official wireless partner, according to the 13th annual MLB Sponsor Breakthrough study fielded recently for Sports Business Journal by Turnkey Intelligence. It was the brand’s highest recognition level in the seven seasons it has held those...

Since 2006, Sports Business Journal has tracked the gifts that college football bowl committees have provided to the participants of their respective Football Bowl Subdivision games. Over the past few years, the majority of committees have opted to provide players with an opportunity to select items from a pop-up...

■  AutoZone Liberty Bowl (Schulmerich Bells) — In a nod to the game’s Philadelphia origin 60 years ago, the trophy is a one-quarter-sized replica of the bell that rang in Independence Hall to announce the signing of...

2004 Jeremy Bloom v. NCAA and Regents of the University of Colorado Case file: Bloom, a high school football and track star, was recruited to play football at Colorado University. He had competed in Olympic and...

Sixty percent of PGA Tour fans correctly identified FedEx as the property’s official shipping partner, the highest recognition rate the brand has received in the annual Sponsor Breakthrough survey conducted for Sports Business Journal by Turnkey Intelligence. Of the 68 brands that were measured in the...

Conor McGregor sits atop the MMA social media rankings, according to data from MVPindex measured from Nov. 11, 2018, to Nov. 10, 2019. That spot a year ago was occupied by Khabib Nurmagomedov. Additionally, Anthony Joshua retained the No. 1 spot among boxers. The MVPindex ranking takes into account...

The definition of premium has evolved from simply having more comfortable seats and better food options than the general public, to enjoying a truly unique game-day experience. As part of that change, teams are moving away from traditional suite designs to create areas that encourage more...