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Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

Charlotte track races to keep all-star event

While municipalities across the country jockey for major sporting events, one is doing its best to avoid losing the economic jewel that it has held without interruption for 17 years. The Winston, NASCAR's all-star race, was born at Charlotte Motor Speedway (now known as Lowe's Motor Speedway)...

Q3 a downer for Action Performance

The sluggish retail economy continues to hammer NASCAR merchandise king Action Performance Cos., which reported disappointing third-quarter results last week. The company announced earnings of $6.3 million, or 35 cents a share, down from the 44 cents per share that analysts were expecting and well off the...

Williams a switch-hitter: Jazz, baseball

Watching as client Bernie Williams captivated audiences with his original jazz guitar offerings during last week's All-Star festivities, baseball agent Scott Boras couldn't help slipping into hyperbolic overdrive. "The last two days," Boras said, "have changed Bernie's life forever." ...

Rising stars outgrow agents

The phone calls and drop-ins began soon after Dontrelle Willis reached the big leagues earlier this season. They picked up in frequency and intensity as his profile made its rapid ascent. With a high leg kick, an off-kilter cap and a magnetic smile, Willis has the look...

MLB to open 3-person office in Tokyo

Major League Baseball will open an office in Tokyo next month in an attempt to spur promotional activity among its existing television, sponsorship and licensing clients and attract new sponsors and licensees. The announcement, scheduled for today, comes as MLB is completing a new and expanded broadcast...

Attendance gains ground but still lags

Though attendance at Major League Baseball games picked up in June thanks to a lively showing during weekend interleague play, it wasn't enough to get MLB's gate back on pace as teams headed to the all-star break. Average attendance was 27,078 through games on July 9, down...

CBS learned tough lesson as Yankees owner

Long before the launch of the YES Network, before Fox got into baseball ownership, even before the Tribune Co. and Ted Turner built cable channels on the shoulders of the Chicago Cubs and Atlanta Braves, the Columbia Broadcasting System spent $11.2 million for an 80 percent stake in...