Menu
Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

BetMGM adds new features to app ahead of the NFL season

BetMGM rolls into the NFL season today with a new free-to-play $100,000 Survivor Pool and increased functionality on its app, including an expanded same-game parlay feature that allows betters to combine parlays from two different games and a single wallet that lets account holders place bets seamlessly when traveling...

NASCAR's Sportradar deal ends Genius' exclusivity

NASCAR will allow Sportradar to distribute its official data feed to sportsbooks in the U.S. and abroad as part of a four-year extension that ends competitor Genius Sports’ exclusive hold on the sanctioning body’s betting data product. Sportradar will use the data to create a live odds feed similar...

Oklahoma casino calls on Dallas-area legends in new campaign

An Oklahoma tribal casino that draws 80% of its customers from the Dallas metroplex has added endorsement deals with local legends Troy Aikman, Ivan “Pudge” Rodriguez and Darren Woodson to a sponsorship portfolio that already includes the Dallas Mavericks, Dallas Stars, Texas Rangers and the AT&T Byron Nelson PGA...

Some odds and ends on ESPN-Penn

A few points to double back on now that we’re a couple of weeks past ESPN announcing its path into sports betting: A 10-year, $2 billion licensing and promotion deal that will put the ESPN brand on the app currently known as Barstool Sportsbook. What of ESPN’s...