Ben Fischer

K-Swiss, Immortals Set To Launch Esports Sneaker Line

Morning Buzz - 04/27/2018

K-Swiss will target esports players and fans with a new line of footwear developed with Immortals, the Santa Monica-based esports organization with teams in six games. This is believed to be the first marketing partnership between a shoemaker brand and an esports team. K-Swiss in December will launch...

U.S. Figure Skating Renews Broadcast Deal With NBC Sports

Daily - 04/23/2018

U.S. Figure Skating has renewed its linear distribution deal with NBC Sports Group through the '25-26 season in a deal that will deliver a “mid-seven figure impact” on the NGB’s annual revenue, according to CMO Ramsey Baker. Unlike the current NBC-USFS deal that roughly splits control over...

Lyons: USOC Wants To Tighten Existing Rules Before Changing ASA

Global - 04/19/2018

Acting USOC CEO Susanne Lyons said the committee will first examine ways it can intervene in NGB activities under current law before it considers changes to the federal Amateur Sports Act. In her first extended public remarks since replacing Scott Blackmun in February, Lyons said “everything is...

Nitro Circus Inks Deal With "Rocket League" Publisher Psyonix

Closing Bell - 04/19/2018

The Nitro Circus action sports tour has struck a deal with video game publisher Psyonix to integrate its popular esports title “Rocket League” into the tour this season. The centerpiece of the relationship is online tournaments pitting fans against Nitro Circus stars in the game, which features cars playing...

Bose Chair Bob Maresca Reflects On Landing NFL Partnership

Daily - 04/19/2018

The might of the Patriots compelled the Bose Corporation to open its doors to NFL Commissioner Roger Goodell and the Krafts at 8:00am on AFC Championship Sunday in '13 for a technology showcase, but it couldn’t force Bose to skimp on the R&D in pursuit of a...

USOC Will Try To Increase NGB Oversight Before Changing Law

Daily - 04/19/2018

Acting USOC CEO Susanne Lyons said the committee will first examine ways it can intervene in NGB activities under current law before it considers changes to the federal Amateur Sports Act. In her first extended public remarks since replacing Scott Blackmun in February, Lyons said “everything is going to...

Hulu CEO Discusses Possibility Of Acquiring Major Sports Rights

Daily - 04/18/2018

After listening to Hulu CEO Randy Freer for 30 minutes, you can conclude that the streaming service will eventually acquire major sports rights. The more compelling question is what it will do with those rights. “Ultimately, over time, sports rights will continue to prove their value,” Freer...

Mike Mossholder Joins Esports Supporter Vision Venture Partners

Daily - 04/18/2018

Former UFC Exec VP/Global Marketing Partnerships MIKE MOSSHOLDER has joined private equity firm Vision Venture Partners as Chief Business Officer. Vision, founded by former NBAer RICK FOX , venture capitalist AMIT RAIZADA and former Sharks minority owner STRATTON SCLAVOS , is...

Acting USOC CEO Unable To Attend First BOD Meeting Tomorrow

Closing Bell - 04/17/2018

Acting USOC CEO Susanne Lyons will not attend the first BOD meeting since she replaced Scott Blackmun in February, USOC Chief External Affairs Officer Patrick Sandusky said. The board started committee meetings today at the UCLA campus, and will hold its full board...

Immortals Sign Wide-Ranging Sponsorship With Mountain Dew

Daily - 04/17/2018

Esports organization Immortals has signed Mountain Dew as its official beverage. The far-ranging sponsorship calls for the creation of an unscripted pilot featuring Immortals players, to be co-developed by the beverage brand and Lionsgate, one of Immortals’ major investors. Mountain Dew’s Twitch channel will include extensive Immortals-themed programming. Also,...