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Ben Fischer

Ben Fischer

Ben Fischer covers the NFL and all other professional football news for Sports Business Journal. A journalist with a unique blend of experience in government, sports and business, Fischer wrote about the New York tech startup scene, the health care industry in Washington, D.C., and politics in Ohio before joining Sports Business Journal. BEATS: NFL, NFL clubs, sponsors, broadcasters; XFL, CFL.

Hyperice Agrees To Sponsor Overwatch League's S.F. Shock

Morning Buzz - 02/12/2019
Performance recovery brand Hyperice has signed a sponsorship deal with the S.F. Shock, an Overwatch League team run by NRG Esports. Hyperice will make its products and protocols available to all Shock players, including its vibrating fitness devices that are intended to speed recovery times, heal injuries and improve...

U.S. Ski & Snowboard Lands Pacifico As Beer Sponsor

Morning Buzz - 02/12/2019
U.S. Ski & Snowboard has signed Constellation Brands’ Pacifico as its official beer sponsor in a four-year deal that runs through the ‘22 Beijing Games. Pacifico replaces Lagunitas, which had occupied the beer category from '15-18. Along with the usual pouring rights and activation opportunities at all World Cup...

Coca-Cola Signs Landmark Deal With Activision Blizzard, OWL

Global - 02/11/2019
Coca-Cola signed an expansive deal with Activision Blizzard Esports Leagues to become the official non-alcoholic beverage of Overwatch League and all other Overwatch properties. It is the first OWL sponsorship deal that takes full advantage of the game developer's total control over the game's intellectual property. In...
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