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Austin Karp

Austin Karp

Foot Locker, Nike tap Tatum, Durant for new ad

Foot Locker’s new partnership with Nike and Jordan Brand -- dubbed “The Clinic” -- is tapping Suns F  Kevin Durant  and Celtics F  Jayson Tatum  for the effort’s first ad creative. The spot, from ad agency Preacher, is dubbed “Heartbeat” and will debut during TNT’s Suns-Mavericks game tonight. “The...

NBA ASG audience rises 15%, but still second-lowest

The NBA posted a 15% audience gain for the All-Star Game on Sunday night, but it was still the event’s second-lowest viewership figure on record, per fast-national figures. The East’s 211-186 win over the West in Indianapolis on TNT/TBS/truTV averaged 5.3 million viewers, up from the record-low 4.6 million...

USA Fencing adds two more sponsors ahead of Paris

USA Fencing has inked new official sponsorship deals with wellness/sleep supplement brand Beam and Rain Pure Mountain Spring Water. Rain will supply its sustainable aluminum bottles of natural spring water and receive signage and branding inventory at major USA Fencing events. The deal is Rain’s second with an NGB...