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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Molson Coors Makes Keystone Light Its Lead NASCAR Brand

Molson Coors is switching its lead brand in NASCAR from Miller Lite to Keystone Light as it looks to compete with fellow value category entry Busch Beer. Molson Coors has been a partner of Team Penske for more than three decades and used to sponsor most of...

IndyCar Streaming Content Moving To Peacock Premium

IndyCar will be added to the list of sports properties who will have some of their content placed on Peacock Premium, as the IndyCar Pass product that was on the NBC Sports Gold network last year will transition to the NBCUniversal streaming platform this year, sources say. This...