Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

UFC eyes event sponsorship for revenue growth

Morning Buzz - 01/08/2024

UFC’s sales team has honed in on event presenting partnership as a key asset to grow revenue in 2024, and the group has its first deal done in that realm with a Canadian trade school. While not an entirely new asset, the TKO Group sales...

Kauffman, Evernham buy IROC to revive series

Morning Buzz - 01/08/2024

Race Team Alliance Chair Rob Kauffman and NASCAR HOFer Ray Evernham have teamed up to purchase the IROC brand in a bid to revive the iconic racing series. Details on their exact plans for the series are scant, but the duo plan to announce this morning...

Ngannou to take in another eight-figure payday with second Saudi fight

Former UFC heavyweight champion Francis Ngannou will fight English star Anthony Joshua in Saudi Arabia, and SBJ understands that Ngannou stands to take in another eight-figure payday for this event. The exact day of the event is yet to be revealed but the confirmation...

Program launching to develop sports business execs

Closing Bell - 01/04/2024

Two leading DEI organizations in sports are deepening their ties by launching an executive accelerator program in an effort to further development among rising business pros in the industry. The Sports Business Executive Accelerator program is being launched by the National Society of Black Sports Professionals and the RISE non-profit,...

IndyCar moving toward return to iRacing sim platform

IndyCar is moving toward a return to the iRacing simulator platform, with an official announcement likely coming early in the new year, a Penske Entertainment Corp. official told SBJ on Sunday. The fresh deal between the sides would reverse what went away when the...

Cheddar's renews NASCAR sponsorship with Richard Childress Racing

Daily - 12/21/2023 | Unpacks Newsletter - 12/21/2023

Darden Restaurants brand Cheddar’s Scratch Kitchen is renewing its NASCAR team sponsorship deal with Richard Childress Racing for multiple years, keeping the Fortune 500 company in the sport. The agreement was announced this morning without specific terms, but the sides...

ESPN to keep UFC PPV prices the same in 2024

Unpacks Newsletter - 12/19/2023 | Closing Bell - 12/19/2023

ESPN plans to keep its UFC PPV prices the same in 2024 at $79.99, ending a multi-year streak of increases amid a challenging economic environment for American consumers. The Disney-owned network had raised prices from roughly $70 to $75 in 2022 and then from $75 to $80 in 2023,...

Trackhouse Entertainment Group seeking to raise more capital

Daily - 12/19/2023

Trackhouse Entertainment Group is in the private equity market seeking to raise capital to fund the company’s rapidly increasing ambitions in motorsports, according to team founder Justin Marks. Featuring what will be a fourth-year NASCAR team and first-year MotoGP team in 2024, Trackhouse has...

NASCAR continues to rev up its licensing efforts, building out new ideas and its cool factor

Journal - 12/18/2023

A s WWE star John Cena rolled down a scenic highway in the most recent “The Fast and the Furious” movie this summer, a child actor sitting next to him in the passenger seat donned a T-shirt of Daytona International Speedway. ...

Year In Review — Awards: Best New Event

Unpacks Newsletter - 12/20/2023 | Journal - 12/18/2023

It was one of the most expensive gambles in recent NASCAR history, but leadership believes their bet on the inaugural NASCAR Chicago street race paid off and will have an impact that will be felt for years. Coming during NASCAR’s 75th...

First
<
…
4
5
6
7
8
9
10
11
12
13
…
>
Last