Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

NASCAR to bring back VIP infield guests at Darlington for first time since pandemic

Daily - 04/23/2021

NASCAR will allow around 275 VIP infield guests at Darlington for the May 8-9 race weekend, marking the first access to garages and pit road since the pandemic started. Industry stakeholders have been informed that they can bring four guests per car and two per driver. Manufacturers (Chevy, Ford...

Netflix creating new Bubba Wallace docu-series

Closing Bell - 04/22/2021

Netflix is in production on a new documentary series with NASCAR driver Bubba Wallace as he competes in his first season for the new 23XI Racing team owned by Michael Jordan and fellow driver Denny Hamlin . The sides are not announcing the name...

F1's push into U.S. grows, adds Miami to slate in '22

Weekend Rap - 04/18/2021

Miami will join the Formula 1 schedule starting next year as part of a major new 10-year partnership that will become a key fulcrum of the series’ efforts to grow in America. The deal between F1 and the Miami Dolphins’ Hard Rock Stadium was announced ahead of today’s...

Levi's makes move into gaming with NRG Esports deal

Levi’s is taking its biggest step into gaming yet via a new deal with NRG Esports that marks its first esports partnership in the U.S. The deal is being announced this afternoon, with terms unreleased, and will center around the iconic jeans brand outfitting NRG players and streamers with its...

State Farm sponsoring Twitch Rivals streaming series in multiyear deal

Daily - 04/16/2021

State Farm is diving further into esports with a new marketing partnership with Twitch that will see it become the official insurance provider of Twitch Rivals, a tournament series on the Amazon-owned platform that often involves big-name streamers. The deal, being announced today, is for multiple years, but no...

Coyotes sign Rival to provide back-end gaming tech

Morning Buzz - 04/16/2021

The Coyotes signed a deal with gaming platform developer Rival to provide back-end technology that is now powering the NHL team’s new Coyotes Gaming initiative. The deal will see the Coyotes use Rival’s white-label tech to run a gaming platform that launched last week with its first hosted tournament,...

Miami Gardens City Council passes resolution boosting chance of F1 race

Daily - 04/15/2021

The Miami Gardens City Council last night passed a resolution to sign a memorandum of understanding with F1 and Hard Rock Stadium, a major boost to the effort that raises the prospect of a race as soon as '22. F1 and Dolphins Owner Stephen Ross have been...

CBS hires all-star broadcast crew for SRX racing

Closing Bell - 04/14/2021

CBS Sports has hired several big names from the racing world to comprise its broadcast team for the first season of the Superstar Racing Experience, bringing longtime announcer Allen Bestwick back to the sport among other bold-faced hires. The team will be comprised of...

NASCAR expanding internal diversity efforts with new alliances

Daily - 04/14/2021

NASCAR today is internally announcing a range of new alliances and formation of employee resource groups in the diversity, equality and inclusion space. The relationships focus on the Black, Hispanic/Latinx, Asian American/Pacific Islander and LGBTQ+ communities. Aligning organizations include the Women’s Sports Foundation, Latino civil rights group UnidosUS, LGBTQ+...

Goodyear title sponsoring NASCAR throwback race at Darlington

Daily - 04/14/2021

Goodyear Tire & Rubber Company will be the title sponsor of the new throwback NASCAR Cup Series race weekend at Darlington Raceway in May, its first ever race entitlement in North America. The deal will be announced later today, with financial terms and the deal's length not known....

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